28/02/2012 — BARCELONA, Spain — (BUSINESS WIRE)

DTS,
a leader in high-definition audio, will showcase state-of-the-art audio
solutions at the Mobile
World Congress 2012. Visitors to the show will enjoy an array of
exhibits showcasing high-quality audio technology demonstrations and
previews, with the opportunity to learn about DTS’ latest industry
partnerships. Additionally, attendees will experience first-hand how
today’s devices—from on-the-go mobile to connected TV platforms—rely on
DTS audio solutions to deliver an enriched audio experience.

With phones and tablets increasingly used to consume high-definition
media, consumers have begun to demand superior audio to match
high-quality video. A recent survey* by YouGov shows that 74% of
respondents were convinced that DTS sounds better than today’s typical
audio experience. Furthermore, almost half (49%) of those surveyed
indicated that highest quality sound is an important factor, with 36%
willing to pay for a downloadable application significantly improving
the audio experience.

The ability to provide rich, immersive sound is being seen as a powerful
tool to differentiate smartphone products in an increasingly competitive
market. At the Consumer Electronics Show last month, DTS was named a CES
Innovations 2012 Design and Engineering Award Honoree for its audio
technology integration into the T-Mobile G2x™ with Google™ smartphone by
LG. DTS high-performance audio technology has also been integrated into
Huawei and Pantech mobile devices.

DTS mobile audio solutions deliver a richer, warmer and more engaging
audio experience for consumers who increasingly experience HD quality
video at home and a lacklustre audio performance on phones and tablets.
In addition, DTS audio solutions maximise the mobile device’s acoustic
power for more robust volume levels without distorting or altering the
integrity of the sound quality. The result is a more realistic,
immersive audio experience whether listening to music, watching TV or
playing games on portable devices.

“We passionately believe that sound matters, particularly in mobile
devices where for so long the audio experience has been overlooked as
manufacturers delivered sleeker devices with bigger and brighter
screens,” said Darragh Ballesty, Director of Business Development and
Content at DTS. “It is ironic that a device that was originally designed
to enable us to better communicate, has evolved to a primary consumption
device for all media. Consumers and the industry at large often overlook
how audio can turn an ordinary experience into a more exciting and
engaging one, but we’ve seen a clear mind shift in user behaviour and
expectations over the past two years with almost 8 out of 10 (79%) agreeing
that sound has the power to change our emotions and one in three
consumers stating that they would be willing to pay for a better sound
experience. We’re delighted to be collaborating with key players in the
mobile industry such as T-Mobile, LG, Pantech and Huawei, as they begin
deliver truly differentiated product offerings through sound. As a
leader in high-definition audio, DTS provides audio solutions across
multiple platforms and we are committed to driving audio innovation in
the mobile category.”

About DTS

DTS is dedicated to making digital entertainment exciting, engaging and
effortless by providing state-of-the-art audio technology to hundreds of
millions of DTS-licensed consumer electronics products worldwide. From a
renowned legacy as a pioneer in multi-channel audio, DTS became a
mandatory audio format in the Blu-ray Disc™ standard and is now
increasingly deployed in enabling digital delivery of movies and other
forms of digital entertainment on a growing array of network-connected
consumer devices. DTS technology is in home theaters, car audio systems,
PCs, game consoles, DVD players, televisions, digital media players,
set-top boxes, smartphones, surround music software and every device
capable of playing Blu-ray™ discs.

Founded in 1993, DTS’ corporate headquarters is located in Calabasas,
Calif., with its licensing operations headquartered in Limerick,
Ireland. DTS also has offices in Northern California, Washington, China,
France, Hong Kong, Japan, Singapore, South Korea, Taiwan and the United
Kingdom. For further information, please visit www.dts.com.
DTS, the Symbol, and DTS and the Symbol together are registered
trademarks of DTS, Inc. Blu-ray Disc is a trademark of the Blu-ray Disc
Association. All other trademarks are the properties of their respective
owners. (c) 2012 DTS, Inc. All rights reserved.

*All figures, unless otherwise stated, are from YouGov Plc. Total
sample size was 2114 adults. Fieldwork was undertaken between 17th –
20th February 2012. The survey was carried out online. The
figures have been weighted and are representative of all UK adults (aged
18+).

**Respondents were asked to listen to two clips and state which clip
offered better quality of sound. Results are based on respondents
listening with over the ear headphones or speakers.

CONTACT:

PR Contact
Whiteoaks Consultancy
Caroline Shawley, +44
(0) 1252 740900
carolines@whiteoaks.co.uk

KEYWORDS: United States Europe North America California Spain

INDUSTRY KEYWORDS: Technology Consumer Electronics Audio/Video Mobile/Wireless

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