Lava Launches XOLO Brand, Bringing Best of Intel Computing to Mobile
Users in India

27/02/2012 — BARCELONA, Spain & NEW DELHI — (BUSINESS WIRE)

Intel Corporation and Lava International Ltd., one of India’s
fastest-growing mobile handset companies, announced that the companies
are collaborating to launch the XOLO X900 — India’s first smartphone
with Intel Inside®. The XOLO X900 from Lava is based on Intel’s
smartphone reference design featuring the Intel® Atom™
processor Z2460 with Intel® Hyper-Threading Technology and
supporting HSPA+ with the Intel
XMM 6260 Platform.

Lava is a successful and growing mobile phone brand in the Indian
market. In order to bring a high- performance and differentiated
smartphones to the market, Lava has collaborated with Intel to introduce
its first Intel-based smartphone under the brand XOLO. The XOLO X900
Android smartphone is expected to hit retail shelves in India early in
the second quarter this year and will support all major 2G and 3G
networks.

“We are proud to partner with Intel on XOLO to bring a superior
smartphone computing experience to customers in India,” said Vishal
Sehgal, co-founder and director, Lava International. “Over the last two
and a half years, we have built our business in the feature phone
segment where Lava has been the brand of choice for nearly 10 million
Indian customers. With XOLO, we intend to now serve the discerning and
fast-paced smartphone customer, which is where this collaboration with
Intel is critical to us.”

“India is one of the fastest-growing smartphone markets with the world’s
second-largest mobile subscriber base,” said Mike Bell, Intel vice
president and general manager of the Mobile and Communications Group.
“We are pleased to be working with Lava to bring the best of Intel
computing to the India market. Lava’s XOLO X900 device is a great result
of our collaboration. It also demonstrates how innovative and compelling
products can be brought to market through strong partnerships by using
Intel’s smartphone reference design as a foundation.”

The XOLO X900 is powered by a super-fast 1.6 Ghz processor and comes
equipped with a 4.03-inch high-resolution LCD touch screen for crisp
text and vibrant images. The smartphone delivers a fast application, Web
browsing and multitasking experience, and also features two cameras for
advanced imaging and video capabilities, including burst mode that
allows individuals to capture 10 pictures in under a second with
8-megapixel quality. The smartphone also supports HDMI®, NFC and HD
video playback.

As service providers roll out 3G services and connect more cities in
India, the smartphone market will grow as more people access the
Internet from their phones. The smartphone opportunity in India for 2012
stands at 19.1 million units which is a 78 percent growth year-on-year
over 2011, according to Deepak Kumar, research director for
Telecommunications and Mobile Phones, IDC India.

About Intel

Intel (NASDAQ: INTC) is a world leader in computing innovation. The
company designs and builds the essential technologies that serve as the
foundation for the world’s computing devices. Additional information
about Intel is available at newsroom.intel.com
and blogs.intel.com.

About Lava

Lava international is one of the fastest growing brands in Indian mobile
market today. The organization started operations only 30 months back
and is rapidly growing its market share. “Get the power in your hand”-
with this motto as the guiding principle, Lava embarked on its journey
to empower people with innovative products. Today the brand has a wide
range of handsets in its portfolio. The company has already expanded its
operations in all the states of India and has a network of 1,000
distributors and presence in ~50,000 retail counters.

Intel, Atom and the Intel logo are trademarks of Intel Corporation in
the United States and other countries. Lava, Xolo and Lava Xolo are
trademarks of Lava International Ltd. * Other names and brands may be
claimed as the property of others.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50182050&lang=en

CONTACT:

Lava International:
Sunil Raina, +91 96505 90560
Sunil.raina@lavainternational.in
or
Intel
Corporation:
Surendra Chawla, +91 99801 31788
Surendra.chawla@intel.com
Claudine
Mangano, 1-408-887-2706
claudine.a.mangano@intel.com

KEYWORDS: United States Europe Asia Pacific North America California Spain India

INDUSTRY KEYWORDS: Technology Consumer Electronics Data Management Software Mobile/Wireless

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Lava XOLO X900 Smartphone with Intel Inside(R)(Photo: Business Wire)