Groupon Announces Record Mobile Purchases and Customer/Merchant Partner Engagement

Europe, North America, Spain, United States

27/02/2012 — BARCELONA, Spain — (BUSINESS WIRE)

Groupon (NASDAQ:GRPN) (http://www.groupon.com)
today announced record mobile performance in North America in December
2011 with one quarter of all Groupon vouchers purchased via a mobile
device and both consumer and merchant app usage up significantly year
over year.

December 2011 North American Mobile Performance:

  • 25% of Groupons were purchased on a mobile device
  • Mobile app users increased by more than three times from last December
    to over nine million
  • More than 12,000 merchant partners used Groupon’s merchant mobile app
    to redeem vouchers and track purchases using an iOS device or an
    Android phone

Over the past year, the Groupon mobile app has been enhanced with an
improved user interface and new deal types, including Groupon Getaways
travel features (http://www.groupon.com/getaways),
Groupon Goods products (http://www.groupon.com/goods)
and Groupon Now! real-time deals (http://www.groupon.com/now).

“Groupon continues to change the way people shop locally,” said Mihir
Shah, VP of Mobile, Groupon. “As smart-phone adoption increases and the
capabilities of our mobile products evolve, we look forward to
harnessing the power of mobile to make it even easier for merchants
partners around the world to run and market their businesses
effectively.”

Groupon continues to extend its mobile footprint internationally with
product rollouts in more than 30 countries and strategic relationships
with key industry partners. The company also announced the expansion of
its current relationship with Nokia to bring location-based services to
global customers. The companies plan to work together to launch best in
class Groupon app experiences for Nokia phone platforms that allow
customers the ability to transact anytime, anywhere.

About Groupon

Groupon, launched in November 2008 in Chicago, USA, features a daily
deal on the best stuff to do, eat, see and buy in 48 countries around
the world. Groupon works with selected business partners to create a
win-win proposition for business and consumers, delivering more than
1,000 daily deals globally.

Forward-Looking Statements

This announcement contains forward-looking statements that involve risks
and uncertainties, and actual results could differ materially from those
discussed. Factors that could cause or contribute to such differences
include, but are not limited to, the factors included under the headings
“Risk Factors” and “Management’s Discussion and Analysis of Financial
Condition and Results of Operations in the company’s registration
statement on Form S-1, as amended, filed with the Securities and
Exchange Commission on November 1, 2011, copies of which may be obtained
by visiting the company’s Investor Relations web site at http://investor.groupon.com
or the SEC’s web site at www.sec.gov.
Groupon’s actual results could differ materially from those predicted or
implied and reported results should not be considered as an indication
of future performance.

You should not rely upon forward-looking statements as predictions of
future events. Although we believe that the expectations reflected in
the forward-looking statements are reasonable, we cannot guarantee that
the future results, levels of activity, performance or events and
circumstances reflected in the forward-looking statements will be
achieved or occur. Moreover, neither we nor any other person assumes
responsibility for the accuracy and completeness of the forward-looking
statements. We undertake no obligation to update publicly any
forward-looking statements for any reason after the date of this press
release to conform these statements to actual results or to changes in
our expectations.


CONTACT:

Groupon
Julie Mossler, +1-312-242-2033
Director, Communications
Julie@groupon.com

KEYWORDS: United States Europe North America Illinois Spain

INDUSTRY KEYWORDS: Technology Online Retail Software Travel Destinations Mobile/Wireless Retail Communications Advertising Marketing Food/Beverage

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