Nike Unveils Performance Innovations for Summer of Competition

North America, United States

21/02/2012 — NEW YORK — (BUSINESS WIRE)

NIKE, Inc. (NYSE:NKE) announced today a series of cutting-edge,
lightweight performance innovations designed for the track, the
basketball court and beyond for this summer. Multiple products were
unveiled, ranging from Nike Flyknit footwear, to the Nike Hyper Elite
basketball uniform to the next evolution of NIKE Lunarlon footwear.

NIKE, Inc. President & CEO Mark Parker announced today a series of cutting-edge, lightweight perform ...

NIKE, Inc. President & CEO Mark Parker announced today a series of cutting-edge, lightweight performance innovations designed for the track, the basketball court and beyond for this summer, including the revolutionary, new Nike Flyknit footwear. (Photo: Business Wire)

NIKE, Inc. President & CEO Mark Parker was joined by one of the most
iconic track and field athletes in history, Carl Lewis, and other great
athletes including Deron Williams (New Jersey Nets and 2008 USAB team),
Tamika Catchings (Indiana Fever and USAB team member in 2004 and 2008),
Carmelita Jeter (current 100m World Champion and the fastest woman on
earth today), Walter Dix (World Championship silver medalist),
Anastasiya Kapachinskaya (Russian sprinter and 400m Bronze Medalist,
2011 World Championships), Sergey Shubenkov (Russian European U23
champion hurdler) and Abdi Abdirahman (US Men’s Marathoner and
seven-time US Champion) to unveil Nike’s newest innovations at a global
event in New York City.

“Today we’ve unveiled technology we believe has the potential to change
sports performance. Nike has always been committed to bringing the best
innovations to athletes at every level and we’ve done that today in a
powerful way,” said Parker. “The Nike Flyknit upper redefines the idea
of running footwear: Lightweight and virtually seamless, it acts like a
second skin for the foot and is precision engineered in one piece and
one layer to minimize waste, dramatically changing how footwear is
designed and manufactured.”

Nike’s products include:

Nike Flyknit: Nike Flyknit revolutionizes running by rethinking
shoe construction from the ground up Informed by athlete insights and
employing a new proprietary technology. Yarns and fabric variations are
precisely engineered only where they are needed for a featherweight,
formfitting and virtually seamless upper. With all the structure and
support knitted in, the Nike Flyknit Racer’s upper and tongue weigh just
34 grams (1.2 ounces). The whole shoe weighs a mere 160g (5.6 ounces)
for a size 9, 19% lighter than the Nike Zoom Streak 3, a shoe worn by
first, second and third place athletes in the men’s marathon at the 2011
World Championships.

Nike Flyknit upper is also engineered for precision fit, creating a
feeling of a second skin. NIKE has created an everyday running shoe, the
Nike Flyknit Trainer+, which at 220 grams or 7.7 ounces, will bring the
weight and fit benefits of Nike Flyknit to runners of all levels.

Nike Pro TurboSpeed: The Nike Pro TurboSpeed suit is the
lightest, fastest track uniform NIKE has ever built. Based on wind
tunnel data, it is up to .023 seconds faster over 100m than our previous
track uniform. For the past 12 years, incorporating more than 1,000
hours of wind tunnel testing, NIKE’s Project Swift has evolved and
refined superior Nike AeroSwift technology, working towards maximum
velocity for elite athletes.

The technology will also be used by athletes from the USA, Russia,
Germany, and China for international team competition and will be
unveiled in a global color to be used by NIKE-sponsored athletes in
individual competition from April onwards, and in the colors of the
Russia Track & Field Federation. The striking uniform combines elements
of national identity with scientific innovation. In a summer of
competition with a focus on sustainability, Nike Pro TurboSpeed is made
with approximately 82% recycled polyester fabric, using an average of 13
recycled plastic bottles.

Nike Zoom Spikes: NIKE debuted the ultra-light Nike Zoom Superfly
R4 and Nike Zoom Victory Elite spikes. Uniting superior fit, protection
and NIKE’s dynamic Flywire technology that loosens or tightens with the
natural motion of the foot to help provide support and stability, these
cutting-edge shoes help prepare athletes for their greatest performance
ever with a focus on speed.

Nike Hyper Elite Basketball Uniform: Unveiled in USA Basketball
colors, the Nike Hyper Elite shorts weigh five ounces while the NIKE
authentic basketball jersey, NIKE’s lightest jersey ever, features a
breathable and durable design with striking Nike Aerographics visual
design. The men’s jersey is made of approximately 96% polyester fabric
derived from recycled plastic bottles while the short is 100% recycled
polyester fabric. Nike uses an average of 22 recycled plastic bottles
per uniform reflective of NIKE’s commitment to
environmentally-sustainable design. The uniform will be worn by national
basketball teams including USA, China, and Brazil in addition to teams
attempting to qualify.

Nike Hyperdunk: Part of a pack of four shoes (including running,
men’s training and women’s training), this shoe is part of the Nike
Lunarlon Collection. An innovative combination of advanced NIKE Flywire
technology and a basketball-specific NIKE Lunarlon cushioning system,
this lightweight, more supportive, durable and breathable shoe is
expressly designed to meet the demands of elite basketball players
worldwide.

Re-engineered NIKE Lunarlon foam is 30% lighter than Phylon (the
standard foam used in sports shoe midsoles), and is designed to vary in
density, being thicker where required for stability, but softer for
absorbing impact in key areas. The uppers of the Nike Hyperdunk feature
the most advanced version of NIKE Flywire, which uses high-strength
cables constructed from a thin core encased in a flexible woven sheath.
These responsive cables are loose when at rest and dynamic in motion,
tensing to help stabilize the foot as required.

The Lunarlon Collection and Nike Basketball products will be available
at retail beginning June 29th while Nike Flyknit footwear
will be available from July 27th.

About NIKE, Inc.

NIKE, Inc., based near Beaverton, Oregon, is the world’s leading
designer, marketer and distributor of authentic athletic footwear,
apparel, equipment and accessories for a wide variety of sports and
fitness activities. Wholly owned NIKE subsidiaries include Converse
Inc., which designs, markets and distributes athletic footwear, apparel
and accessories; Cole Haan, which designs, markets and distributes
luxury shoes, handbags, accessories and coats; Umbro Ltd., a leading
United Kingdom-based global football (soccer) brand; and Hurley
International LLC, which designs, markets and distributes action sports
and youth lifestyle footwear, apparel and accessories. For more
information, visit www.nikeinc.com
and follow @Nike.

For more information, including multi-media materials, please visit: www.NikeInc.com.

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CONTACT:

Nike Media Relations
212-367-4447

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INDUSTRY KEYWORDS: General Sports Retail Fashion Specialty Sports

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NIKE, Inc. President & CEO Mark Parker announced today a series of cutting-edge, lightweight performance innovations designed for the track, the basketball court and beyond for this summer, including the revolutionary, new Nike Flyknit footwear. (Photo: Business Wire)