Knightsbridge store set to celebrate Disney’s iconic Princesses with
top designer collaborations

06/06/2012 — LONDON — (BUSINESS WIRE)

Today, Harrods is delighted to announce an exciting collaboration with
Disney – the world’s leading family entertainment brand – as the luxury
store puts plans in place to showcase a glamorous take on Disney’s
fairytale Princesses this Christmas.

Celebrations will get underway in November when the store will unveil an
extravagant set of window displays showcasing dresses created by
world-leading designers, including Oscar de la Renta, Versace and Elie
Saab – each with a unique interpretation of the original Disney Princess
dresses.

Inspired by the individual stories of the Disney Princesses, Harrods
will pay tribute to each of them – Ariel, Aurora (Sleeping Beauty),
Belle, Cinderella, Jasmine, Mulan, Pocahontas, Rapunzel, Snow White and
Tiana – with a host of exciting in-store events and promotions.

A one-off 7,000 square foot dedicated Disney area, located on the Fourth
Floor, will house a Disney Princess pop-up boutique and a broad range of
Disney products, including bespoke and limited-edition items, which will
be available to purchase throughout the festive period*. Cinderella will
receive a particular spotlight as part of Disney’s celebration of the
global high definition launch of the animated classic masterpiece
“Cinderella” Diamond Edition on Bluray this autumn.

Mark Briggs, Store Image Director at Harrods, said: “Each year we strive
to deliver a Christmas theme that will inspire and enthrall our
customers. Collaborating with Disney this year is an exciting prospect
for the store, as it allows us to combine luxury and fashion with
fantasy and nostalgia to execute a show-stopping Christmas”

Anna Hill, Chief Marketing Officer, The Walt Disney Company UK & Ireland
added: “We are thrilled to be working with Harrods and some of the
world’s most famous designers to sprinkle some magic on Christmas in
London this year. The enchanting stories of our Disney Princesses are
timeless and continue to inspire girls and women across generations.”

*Or until stock lasts

– Ends –

About The Walt Disney Company (UK):

The Walt Disney Company (TWDC), together with its subsidiaries and
affiliates, is a leading diversified international family entertainment
and media enterprise with five business segments: media networks, parks
and resorts, studio entertainment, consumer products and interactive
media. Disney is a Dow 30 company and had annual revenues of around
$40.9 billion in its last fiscal year (FY11).

TWDC has had a strong presence in the UK for more than 75 years and
currently employs over 3,500 people. TWDC UK is a major film distributor
with recent successes including “Marvel Avengers Assemble”, “The
Muppets” and “War Horse”. Disney also works with local broadcast
partners to bring compelling and creative branded and non-branded
content to viewers via a variety of platforms, including the
award-winning series ‘’Grey’s Anatomy.’’ Disney Channel is the number
one pay TV channel with kids (4 – 15) for the sixth consecutive year in
the UK and now reaches half of all girls (8 – 12). The Disney Channel
multiplex in the UK also includes Disney XD, Disney Junior and Disney
Cinemagic. ESPN has made significant inroads into the UK market after
establishing the “ESPN” channel in the UK, offering a wide range of
sports, including the Barclays Premier League, Scottish Premier League,
Aviva Premiership Rugby, FA Cup and the newly added UEFA Europa League.
Disney’s wide range of consumer products, including toys, apparel, home
décor, foods, books and magazines, are sold at specialist and mass
market retailers and at numerous Disney Stores across the UK. In 2008,
Disney announced its partnership with Great Ormond Street Hospital
Children’s Charity focused on raising £10 million towards the hospital’s
redevelopment appeal. The Disney Appeal works across all of the Disney
businesses to raise funds and

provide unique and memorable experiences for patients and their families.

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CONTACT:

Harrods
Joel Verner
Corporate Affairs
020 7893 8624
joel.verner@harrods.com
or
The
Walt Disney Company
Sandra van Vreedendaal
020 8222 1249
sandra.van.vreedendaal@disney.com
or
Kate
Adams
020 8222 1318
kate.adams@disney.com

KEYWORDS: United Kingdom Europe

INDUSTRY KEYWORDS: Entertainment Department Stores TV and Radio Luxury Film & Motion Pictures Children Teens Retail Fashion Consumer

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