NXP Software Adds Support for DTS Audio to a Range of LifeVibes™
Products, Including QuickPlayer and CineXPlayer, Enabling Superior Audio
On the Go

20/03/2012 — LONDON — (BUSINESS WIRE)

DTS,
Inc. (Nasdaq:DTSI), a leader in high-definition audio, today
announced a partnership with leading mobile multimedia software vendor
NXP Software to integrate a suite of DTS audio technologies in its
QuickPlayer and CineXPlayer smart media player solutions.

In a fragmented media world, it is difficult to deploy differentiated
new media services to a broad range of connected devices. DTS addresses
these challenges by providing a scalable audio solution facilitating
delivery of high quality audio from stereo to multi-channel for digital
content. DTS’ collaboration with NXP Software enables studios, service
providers and network operators to rapidly deploy HD video services with
the highest quality audio to a wide range of Android and iOS smart
phones and tablets.

“We are pleased to add DTS as a key partner, as the company’s technology
enables us to bring the same great audio that currently serves over 80%
of the Blu-Ray market to mobile phones and tablets,” said Cees Geel,
managing director, NXP Software. “We believe that a high quality audio
experience makes these devices much more valuable to consumers and
allows them to enjoy and share a highly engaging and immersive
entertainment experience.”

DTS and NXP Software agree that sound matters and that superior audio
enhances the overall consumer entertainment experience. Consumers are no
longer willing to accept sub-par audio from their mobile devices. As
proof, a recent research report from YouGov* shows that seven out of 10
adults between the ages of 18 and 24 name “Top Quality Sound” as
important to them.

Brian Towne, executive vice president and chief operating officer at
DTS, Inc. added, “DTS and NXP Software are key players in changing the
way people consume and interact with high quality entertainment content.
By adding DTS audio into LifeVibes smart player solutions such as
CineXPlayer and QuickPlayer, we make it easier for studios, service
providers and network operators to deploy superior audio regardless of
the platform.”

For more information on DTS and CineXPlayer please contact:

E.U. Media Contacts:

Andrew Horbury

DTS, Inc.

andrew.horburys@dts.com

+353 61 507274

*All figures, unless otherwise stated, are from YouGov Plc. Total
sample size was 2114 adults. Fieldwork was undertaken between 17th –
20th February 2012. The survey was carried out online. The
figures have been weighted and are representative of all UK adults (aged
18+).

For more information about NXP Software, visit www.nxpsoftware.com.

About DTS

DTS is dedicated to making digital entertainment exciting, engaging and
effortless by providing state-of-the-art audio technology to hundreds of
millions of DTS-licensed consumer electronics products worldwide. From a
renowned legacy as a pioneer in multi-channel audio, DTS became a
mandatory audio format in the Blu-ray Disc™ standard and is now
increasingly deployed in enabling digital delivery of movies and other
forms of digital entertainment on a growing array of network-connected
consumer devices. DTS technology is in home theaters, car audio systems,
PCs, game consoles, DVD players, televisions, digital media players,
set-top boxes, smartphones, surround music software and every device
capable of playing Blu-ray™ discs.

Founded in 1993, DTS’ corporate headquarters is located in Calabasas,
Calif., with its licensing operations headquartered in Limerick,
Ireland. DTS also has offices in Northern California, Washington, China,
France, Hong Kong, Japan, Singapore, South Korea, Taiwan and the United
Kingdom. For further information, please visit www.dts.com.
DTS, the Symbol, and DTS and the Symbol together are registered
trademarks, and Neo:X is a trademark of DTS, Inc. Blu-ray Disc is a
trademark of the Blu-ray Disc Association. All other trademarks are the
properties of their respective owners. ©2012 DTS, Inc. All rights
reserved.

DTS-C

CONTACT:

U.S. Media Contacts:
Formula PR
Audrey Sahl,
212-219-0321
sahl@formulapr.com
or
DTS,
Inc.
Alan L. Cohen, 818-436-1081
Alan.cohen@dts.com
or
E.U.
Media Contacts:
DTS, Inc.
Andrew Horbury, +353 61 507274
andrew.horburys@dts.com

KEYWORDS: United Kingdom Europe

INDUSTRY KEYWORDS: Entertainment Technology Consumer Electronics Internet Software Audio/Video Mobile/Wireless Mobile Entertainment

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