New NIKE+ technology measures jump height, ‘hustle’ and quickness of
every basketball player, and evolves training into a fun, game-like
challenge

22/02/2012 — NEW YORK — (BUSINESS WIRE)

NIKE, Inc. (NYSE:NKE) today unveiled Nike+ Basketball and Nike+
Training, two new experiences connecting digitally enabled footwear with
interactive mobile applications that together deliver a revolutionary
sport experience. First unveiled for running products in 2006, NIKE+ has
grown into a community of six million digitally connected athletes and
is set to expand with the recent launch of the NIKE+ FuelBand, a
wrist-based device designed to track everyday activity.

The new Nike+ Basketball experience breaks down the user’s game to
deliver information and measurement, which in turn provides motivation.
Nike+ Basketball measures how high, how hard and how quick players play
each game.

Nike+ Training transforms a daily workout from a necessity to something
fun. The experience fuses the appeal of gaming with high-intensity
fitness to create the perfect training companion to a 24/7/365 lifestyle.

The technology in both experiences utilizes a new Nike+ Pressure Sensor
built into each shoe that collects information about the user’s movement
and then wirelessly transmits data to their phone. It is then translated
into different metrics delivering previously unknown information about
either their workout or their game.

NIKE, Inc. President & CEO Mark Parker unveiled the new NIKE+ technology
at an event in New York attended by U.S. sprinter Allyson Felix, Super
Bowl Champion Victor Cruz, and boxing world champion Manny Pacquiao.

“NIKE+ allows us to connect the physical world of sport with the social
elements of digital to create a better sport experience for every
athlete,” said Parker. “It’s about much more than a shoe. It represents
a shift for NIKE from product, to product + experiences.”

Nike+ Basketball measures how high, how hard and how quick
players play the game via the ‘Track My Game’ mode. The NIKE+ enabled
basketball shoes track information on every movement during the game and
deliver back information to the user, giving them a basis from which to
improve. Messages from Nike Basketball players and coaches provide
motivation when goals are reached. The experience also offers ‘Showcase’
mode, a feature that allows players to record a dunk and superimpose
their live data on the video, which can then be shared with their
friends via social media.

“I think Nike+ Basketball will change the game,” said LeBron James.
“Giving every player access to this level of information will have a
huge impact on the way players train and play the game.”

“When you’re growing up and playing the game of basketball, your friends
are your competition,” said James. “Young players will be excited to
track their stats to earn bragging rights or showcase their best plays
on video. They’ll be anxious to get back out on the court to improve
their stats.“

Nike+ Training is designed to turn working out into a game.
Featuring insights from some of the world’s top athletes including Rafa
Nadal, Manny Pacquiao, Allyson Felix and Hope Solo, the Nike+ Training
experience makes elite level training available to everyone.

The programs consist of a series of short, sharp workouts, designed to
help users get fitter, faster and stronger. Each workout is demonstrated
on-screen to provide detailed guidance and motivation. During each drill
or challenge data and feedback on the workout is delivered to the user’s
phone via the Nike+ Training mobile app. Daily programs can be created
based on how hard the user wants to train, and the app provides a
digital community to share each day’s workouts and challenges with.

Workout statistics can be shared and compared with friends via social
networks allowing users to challenge each other and compete to top the
Leaderboard.

The first NIKE+ enabled Basketball shoe will be the Nike Hyperdunk+
which will be worn by LeBron James this summer.

The first NIKE+ enabled Training shoes will be the Lunar Hyper Workout+
for Women and the Lunar TR 1+ for men.

All three shoes to feature the new NIKE+ technology are part of the
Lunarlon collection, which combines advanced NIKE Flywire technology
with a sports specific NIKE Lunarlon cushioning system.

All styles of the NIKE+ enabled footwear will be available and at retail
June 29, 2012, in the US, UK, France, Germany and Mainland China.

About NIKE, Inc.

NIKE, Inc., based near Beaverton, Oregon, is the world’s leading
designer, marketer and distributor of authentic athletic footwear,
apparel, equipment and accessories for a wide variety of sports and
fitness activities. Wholly owned Nike subsidiaries include Converse
Inc., which designs, markets and distributes athletic footwear, apparel
and accessories; Cole Haan, which designs, markets and distributes
luxury shoes, handbags, accessories and coats; Umbro Ltd., a leading
United Kingdom-based global football (soccer) brand; and Hurley
International LLC, which designs, markets and distributes action sports
and youth lifestyle footwear, apparel and accessories. For more
information, visit www.nikeinc.com
and follow @Nike.

For more information, including multi-media materials, please visit: www.NikeInc.com.

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CONTACT:

Nike Media Relations, 212-367-4447

KEYWORDS: United Kingdom United States Europe Asia Pacific North America China France Germany New York Oregon

INDUSTRY KEYWORDS: Women Technology Luxury Consumer Electronics Electronic Design Automation Audio/Video Other Technology General Sports Mobile/Wireless Teens Retail Other Retail Consumer Sports Basketball Family Men

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NIKE, Inc. today unveiled Nike+ Basketball and Nike+ Training, two new experiences connecting digitally enabled footwear with interactive mobile applications that together deliver a revolutionary sport experience. The first NIKE+ shoes will be the Nike Hyperdunk+ basketball shoe (pictured) and the Lunar Hyper Workout+ training shoe for women and the Lunar TR 1+ training shoe for men. (Photo: Business Wire)

Photo

NIKE, Inc. today unveiled Nike+ Basketball and Nike+ Training, two new experiences connecting digitally enabled footwear with interactive mobile applications that together deliver a revolutionary sport experience. The first NIKE+ enabled Basketball shoe will be the Nike Hyperdunk+ which will be worn by LeBron James this summer. (Photo: Business Wire)

Photo

NIKE, Inc. today unveiled Nike+ Basketball and Nike+ Training, two new experiences connecting digitally enabled footwear with interactive mobile applications that together deliver a revolutionary sport experience. The first NIKE+ shoes will be the Nike Hyperdunk+ basketball shoe and the Lunar Hyper Workout+ training shoe (pictured) for women and the Lunar TR 1+ training shoe for men. (Photo: Business Wire)