BroadSoft and Polycom will join the Roadshow to help European providers address the SME market
05/09/2017 — SAN JOSE, Calif. — (BUSINESS WIRE)
Edgewater Networks, a market leader in enabling real-time communications for service providers through Network Edge Orchestration, announced today a five-stop roadshow about unified communications (UC) market research in conjunction with BroadSoft and Polycom. Each stop in the Roadshow will include a briefing that delivers valuable insights to service providers about selling UC services to small and medium enterprises (SMEs) in Europe.
“The SME market for unified communications is set to grow exponentially over the next 2 or 3 years,” said Glynn Jones, VP EMEA Channels at Polycom. “The Edgewater Networks research found that there’s a $26 billion opportunity for service providers, VARs, and MSPs to capture if they can take the right approach to selling to SMEs. The upcoming UC Market Insights Roadshow will help these providers and resellers reach SME prospects more effectively.”
These Roadshow events will cover a number of different topics regarding UC sales in the SME market. Some of these topics include purchase drivers, current (and planned) buying behaviors, as well as the products and services SME customers are looking for as they approach UC vendors.
“The nuances of the SME market often go unnoticed when service providers and resellers are selling unified communications,” said John Macario, Senior Vice President of Marketing at Edgewater Networks. “Depending on the specific size of the SME prospect, companies will have to take a different approach to selling services. This is the kind of information attendees can expect from the UC Market Insights Roadshow.”
For service providers and resellers interested in learning more about selling UC services to the SME market, the UC Market Insights Roadshow will be in the following locations:
- London | 18 September
- Paris | 20 September
- Amsterdam | 22 September
- Frankfurt | 25 September
- Milan | 27 September
About Edgewater Networks
Founded in October 2002, Edgewater Networks is a market leader in enabling real time communication services for service providers with our Network Edge Orchestration solution. Network Edge Orchestration is Edgewater Networks’ Hybrid Cloud/Edge approach to security, service quality management and analytics.
The company helps customers deliver intelligence at the network edge with its Network Edge Orchestration platform that includes the EdgeView Service Control Center, Intelligent Edge solutions, and the QuickConnect Interoperability Lab. To learn more, please visit www.edgewaternetworks.com or follow us on Twitter at @ewn_inc.
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