Press Releases for Spain
Otsuka and The Union Announce Global TB Research & Innovation Award
In recognition of World TB Day 2014, Otsuka SA (Otsuka), in a global partnership with the International Union Against Tuberculosis and Lung Disease (The Union), today issued a call for nominations for its Young Innovator in TB Research Award, aimed at recognizing young scientists who have demonstrated a commitment to advancing innovative thinking in tuberculosis (TB) research.
NIKE Changes Football Boots Forever With New Magista
Building on NIKE’s (NYSE:NKE) history of groundbreaking innovation in performance footwear, the radical new Magista Football boot is redefining the concept of how football boots look and perform. The boot was unveiled by FC Barcelona playmaker Andrés Iniesta in Spain today.
Oral-B® Debuts World’s First Available Interactive Electric Toothbrush at Mobile World Congress 2014
Oral-B® will introduce its interactive electric toothbrush – the world’s first of its kind with Bluetooth 4.0 connectivity – at Mobile World Congress 2014 beginning Monday, February 24. As an essential element to the well-connected bathroom, the product will be showcased in the GSMA Connected City exhibition space, a realistic city environment showcasing cutting-edge mobile products and services for the increasingly connected life. Available for purchase in limited quantities this spring, the product is poised to set a new standard in personal oral care.
Gillette Announces Lionel Messi as New Global Ambassador
Gillette, the world’s leading male grooming brand, today announced Lionel “Leo” Messi as the new global face of its upcoming international football campaign. Gillette has also become a partner of the Leo Messi Foundation to support its mission. Gillette’s partnership with Messi will launch the brand’s ‘Inner Steel’ campaign showcasing the unrivaled passion and mental toughness required of players and fans to drive their teams to victory and show their colours for their country.
Lady Gaga Partners with Clear Channel Outdoor in an Exclusive Global Unveiling of New ARTPOP Album Cover
Clear Channel Outdoor (NYSE:CCO) today announced that international recording artist Lady Gaga will reveal the cover artwork for her new album, ARTPOP, for the first time, in a piece by piece unveiling on Clear Channel Outdoor digital billboards and screens in major cities across the globe. The company is pushing the boundaries of its unparalleled international footprint and digital technologies with this first-ever out-of-home campaign that sequences a stepped reveal of advertiser creative in unison across the world. The campaign showcases the global scale, reach and impact of Clear Channel Outdoor’s digital inventory, which marries the oldest and most enduring advertising medium with the newest technologies to provide huge creative potential for brands to connect with people.
19 Mobile Point-of-Sale (MPOS) Solutions Achieve MasterCard Best Practices Certification
With the evolution and growing penetration of mobile and connected devices, there has been a surge of innovation in mobile point-of-sale (MPOS) technology. At Mobile World Congress, MasterCard (NYSE:MA) today announced the availability of a global list of solutions that meet industry standards and MasterCard best practices for Mobile POS.
Inaki Echave to Join Blackstone to Focus on Spain and Portugal
Blackstone (NYSE:BX) today announced that Inaki Echave will join its private equity group as a Managing Director, with primary responsibility for Spain and Portugal. Mr. Echave was most recently a partner with Magnum Capital, the largest independent buy-out fund on the Iberian Peninsula. He will work alongside Claudio Boada, Blackstone’s Chairman for Iberia.
Toys“R”Us, Inc. Strengthens Global E-Commerce Presence with Launch of Dedicated Web Store in China, Mobile Shopping Capabilities Introduced in Additional International Markets
Toys“R”Us, Inc. today announced it has strengthened its global e-commerce capabilities with the launch of a dedicated web store, Toysrus.com.cn, in China. The addition of this site represents a significant step in the company’s plans to grow its presence with physical stores and online operations in Asia. The company has also announced the development of mobile-optimized sites and apps in 11 markets around the world, including Australia, Canada, France, Germany, Japan, Spain, and the U.K. In the coming months, it will introduce the same capabilities in Portugal, Austria and Switzerland, as well as the Netherlands, where it does not currently have a store presence.
Hines Releases Inaugural Sustainability Report
Hines, the privately held international real estate firm, announced today the release of the firm’s first ever Sustainability Report. The comprehensive report provides a detailed review of Hines’ environmental, social and governance performance, compiled in accordance with the Global Reporting Initiative (GRI).
MSD Reports Phase III Study Results Evaluating Anaemia Management Strategies Used With VICTRELIS® (boceprevir) Combination Therapy
MSD (NYSE: MRK), known as Merck in the United States and Canada, announced final results from a Phase III, open-label study designed to compare the impact of two anaemia management strategies on sustained virologic response (SVR)1 in patients with chronic hepatitis C virus (HCV) genotype 1 infection treated with VICTRELIS® (boceprevir) in combination with PEGINTRON® (known as VIRAFERONPEG® in some countries) (peginterferon alfa-2b) and ribavirin (P/R). The rates of SVR were 71 percent for both groups: those patients whose anaemia was managed by ribavirin dose reduction (178/249) and those patients whose anaemia was managed by the addition of erythropoietin (EPO) (178/251). The rates of relapse were identical at 10 percent in both groups. These results were presented today for the first time as part of a late breaker poster session [poster #1419] at The International Liver Congress™ / 47th European Association for the Study of the Liver (EASL) annual meeting.
DTS Delivers Outstanding Audio as a Key Mobile Device Differentiator
DTS,
a leader in high-definition audio, will showcase state-of-the-art audio
solutions at the Mobile
World Congress 2012. Visitors to the show will enjoy an array of
exhibits showcasing high-quality audio technology demonstrations and
previews, with the opportunity to learn about DTS’ latest industry
partnerships. Additionally, attendees will experience first-hand how
today’s devices—from on-the-go mobile to connected TV platforms—rely on
DTS audio solutions to deliver an enriched audio experience.
Intel Expands Smartphone Portfolio: New Customers, Products, Software and Services
MOBILE WORLD CONGRESS -– Intel Corporation President and CEO Paul
Otellini today detailed a number of announcements and plans aimed at
expanding the company’s smartphone product portfolio and customer
ecosystem, including strategic new engagements with Orange*, Lava
International Ltd.*, ZTE*, and Visa*.
Visa and Intel Form Strategic Alliance to Advance Mobile Commerce
Visa Inc. (NYSE:V) and Intel Corporation today announced a strategic
agreement to develop mobile commerce solutions tailored to consumers in
developed and developing countries. During a press
conference at Mobile World Congress in Barcelona, the companies
outlined plans to collaborate to ensure consumers enjoy a consistent,
streamlined, secure mobile commerce experience across Intel® Atom™-based
smartphones and tablets.
eBay Inc. Announces New Partnerships and Innovations to Mobile Commerce Ecosystem
eBay
Inc. (NASDAQ:EBAY), a global leader in mobile commerce with
its suite of eBay and PayPal mobile applications, today kicked off
Mobile World Congress with announcements of a new partnership with major
carrier Three.co.uk; strategic integrations with merchants such as Yotel
and Entradas.com; and mobile app updates that evolve mobile commerce
selling and shopping experiences for consumers.
New Visa Service Provides Secure “Over the Air” Provisioning of Mobile Payment Accounts
Visa Inc. (NYSE:V) today announced a new service that provides financial
institutions and mobile network operators with a one-stop solution to
securely download payment account information to smartphones enabled
with Near Field Communication (NFC) technology. The new service was
developed in collaboration with Oberthur Technologies, a leading Trusted
Service Management (TSM) company whose software and platforms are used
to manage the provisioning and activation of payment accounts on cards
and mobile devices.
Groupon Announces Record Mobile Purchases and Customer/Merchant Partner Engagement
Groupon (NASDAQ:GRPN) (http://www.groupon.com)
today announced record mobile performance in North America in December
2011 with one quarter of all Groupon vouchers purchased via a mobile
device and both consumer and merchant app usage up significantly year
over year.
Mozilla Opens Apps Marketplace for Developer Submissions at Mobile World Congress
Mozilla, a nonprofit organization dedicated to putting the power of the
Web in people’s hands, today announced that the Mozilla Marketplace will
open for developers to submit Web apps at Mobile World Congress. By
building on open Web technologies like HTML5 and Mozilla-proposed APIs,
the Mozilla Marketplace will enable developers to write one app that
runs across devices and platforms. As part of Mozilla’s mission to keep
the Web open and put people in control of their Web experience, users
can buy apps once and use it on any HTML5-enabled device.
Hilton HHonors Reveals Top 10 Happiest Winter Travel Destinations in Europe
With more than 2 million Brits1 expected to book holidays this month, it’s clear that many are eager to escape the dreary winter days ahead; and with good reason. According to Happiness Expert Alexandra Watson, traveling during the winter months can provide more than just a suntan; it can also increase personal happiness during the most depressing time of the year. To help beat the winter blues, Hilton HHonors, the loyalty program for Hilton Worldwide’s 10 distinct hotel brands, commissioned a study to identify Europe’s top 10 happiest cities to travel to during the winter months. In addition, HHonors is offering its More Points promotion, rewarding members who travel through March 31 with extra Bonus Points.
Basque Regional Government Selects Accenture for Strategic Cost Reduction at Department of Internal Affairs
The Basque Regional Government has selected Accenture (NYSE: ACN) to develop a strategic cost transformation program for the Department of Internal Affairs responsible for policing and public safety.
Gillette Fields Team for the London 2012 Olympic Games
Gillette, a P&G brand, today introduced a team of 24 world-class athletes from 18 countries that will represent the world’s leading male grooming brand at the 2012 Olympic Games in London. The athletes include Roger Federer of Switzerland, Ryan Lochte of the United States, Lin Dan of China, Emmanuel Ginobili of Argentina and Sir Chris Hoy of Great Britain. Each of these athletes will participate in activities to help inspire and encourage future generations to achieve greatness through great starts in athletics – and in life.