Marketing
Persado and Emarsys Announce Strategic Partnership to Give Marketers Seamless, Data-Driven Creative and Campaign Automation, Driving a 37 Percent Uplift on Average in CTR for Happy Socks
Joint customers will have access to Persado’s AI-powered language analysis alongside Emarsys’ industry-specific marketing solutions 27/02/2019 — NEW YORK & LONDON — (BUSINESS WIRE) Persado, the leader in using AI […]
Persado Appoints Former Senior Executives From MarketShare and Verizon to Board of Directors
Wes Nichols and Marni Walden bring vast industry experience and strategic counsel to Persado 28/11/2018 — NEW YORK — (BUSINESS WIRE) Persado, the leading provider of AI-optimized marketing language for […]
Dentsu Aegis Network Announces the Acquisition of Namics AG
Namics will join Merkle expanding its capability and geographic footprint in EMEA 22/10/2018 — LONDON — (BUSINESS WIRE) Dentsu Aegis Network today announces that it has signed a definitive agreement […]
RRD Wins 2018 NASSCOM Customer Service Excellence Award
Leverages Robotic Process Automation to transform business operations for Experian UK 10/10/2018 — CHICAGO — (BUSINESS WIRE) R.R. Donnelley & Sons Company (RRD) (NYSE:RRD), a leading global provider of multichannel […]
Cvent Expands Partnership with AccorHotels
03/10/2018 — LONDON & TYSONS CORNER, Va. — (BUSINESS WIRE) Cvent, a market leader in meetings, events, and hospitality technology, today announced that renowned brand and long-time Cvent customer AccorHotels […]
Stoli® Vodka Says It “Loud and Clear” with New Global Advertising Campaign
Oscar-Winning Composer Hans Zimmer Scores Television Campaign with Emmy/BAFTA Nominee Lorne Balfe; Oscar Nominee Rachel Morrison Serves as DoP; Esteemed Photographer Rankin Leads Print Creative 16/05/2018 — NEW YORK — […]
Intent Media Continues Its Growth by Adding 30 Key Travel Partners in First Quarter of 2018
Priceline.com, hotelscan.com, HotelPower.com and other travel brands look to the data science company to improve customer experience and increase revenue 24/04/2018 — NEW YORK — (BUSINESS WIRE) Intent Media, the […]
Starr Companies Announces Appointment of Steve Blakey as President and Chief Executive Officer of Starr Insurance Holdings, Charles Dangelo Retires
20/12/2017 — NEW YORK — (BUSINESS WIRE) Starr Companies today announced the appointment of Steve Blakey as president and chief executive officer of Starr Insurance Holdings. “We are pleased to […]
Starr Companies Announces Aviation Insurance Agreement with SMARTT MGA
21/11/2017 — LONDON — (BUSINESS WIRE) Starr Companies today announced an agreement with SMARTT MGA to act as Agents for Starr International (Europe) Limited to provide automated quotes and policy […]
The Meet Group’s CEO Geoff Cook to Speak at NOAH17 London Conference
24/10/2017 — NEW HOPE, Pa. — (BUSINESS WIRE) Geoff Cook, CEO of The Meet Group, Inc., will participate in the “The Future of Online Dating” panel at the NOAH17 London […]
Fiskars opens design exhibition to celebrate iconic Orange-handled Scissors’ 50th anniversary
07/09/2017 — MADISON, Wis. — (BUSINESS WIRE) Fiskars, the World’s #1 Scissors Brand™, celebrates the 50th anniversary of its famous Orange-handled Scissors™ by launching an exhibition at the Helsinki Design […]
Starr Companies Appoints Nicholas Lawrence as Chief Underwriting Officer for Liabilities Group
04/09/2017 — LONDON — (BUSINESS WIRE) Starr Companies today announced the appointment of Nick Lawrence as chief underwriting officer for the liabilities group. Nick is based in our London, United […]
Acxiom Launches Connected Spaces
27/07/2017 — LONDON — (BUSINESS WIRE) Today, Acxiom® (Nasdaq: ACXM), in collaboration with Adobe, announced the launch of Connected Spaces, a global solution aimed at delivering more relevant omnichannel experiences to […]
Calvin Klein, Inc. Announces Fall 2017 CALVIN KLEIN 205W39NYC Global Advertising Campaign
24/07/2017 — NEW YORK — (BUSINESS WIRE) Calvin Klein, Inc., a wholly owned subsidiary of PVH Corp. [NYSE: PVH], today announced the Fall 2017 CALVIN KLEIN 205W39NYC global multi-media advertising […]
CDK to Offer Dealers a More Open and Inclusive DMS Platform
CDK Global’s International business unveils plans to evolve its dealer management system platform to enable dealers to utilise selected third-party business management tools New investment builds on existing vehicle manufacturer […]
Advantage Smollan Announces the Acquisition of Hamilton Bright
03/07/2017 — LONDON — (BUSINESS WIRE) Advantage Smollan, the joint holding company between Advantage Solutions (Advantage) and Global Smollan Holdings (Smollan), announced today its pending acquisition of Hamilton Bright Group […]
Calvin Klein, Inc. Chief Creative Officer Raf Simons Collaborates with The xx for “I Dare You” Music Video
Video Directed and Shot By Alasdair McLellan 29/06/2017 — NEW YORK — (BUSINESS WIRE) Calvin Klein, Inc. today announced that Chief Creative Officer Raf Simons collaborated with The xx and […]
PSA Benelux and CDK Global Sign New Agreement to Enhance Peugeot and Citroën Dealer Management Systems
PSA retailers in the Netherlands and Belgium are first outside France to be offered the new Autoline Drive Dealer Management System The integrated and customer-focused DMS is designed to improve […]
NIKE, Inc. Announces New Consumer Direct Offense: A Faster Pipeline to Serve Consumers Personally, At Scale
With a New Leadership Structure, Nike Drives Growth Through Key Cities by Doubling Innovation, Speed and Direct Connection to Consumers 15/06/2017 — BEAVERTON, Ore. — (BUSINESS WIRE) NIKE, Inc. (NYSE: […]
DLX, WHITE and DENTSU Jointly Develop “Micro VR Kit”, One of the World’s Smallest Smartphone VR Goggles
– Will be utilized as novelty item for sales promotion – 06/04/2017 — TOKYO — (BUSINESS WIRE) DLX Inc. (Head Office: Minato-ku, Tokyo, hereinafter called DLX) is pleased to announce […]
Advantage Smollan to Acquire Combera Group GmbH
Transaction ramps up Advantage Smollan’s footprint, enabling it to work with customers across Europe. 20/03/2017 — LONDON — (BUSINESS WIRE) Advantage Smollan Limited, the joint holding company between Advantage Solutions […]
Ascential plc to Acquire MediaLink
07/02/2017 — LONDON — (BUSINESS WIRE) Ascential plc, the global business-to-business media company listed on the London Stock Exchange, today announced that it has agreed to acquire 100% of MediaLink, […]
Business Wire and Agility PR Solutions Partner to Enhance Media Outreach and Analytics Options
06/12/2016 — NEW YORK — (BUSINESS WIRE) Business Wire and Agility PR Solutions have announced a new strategic partnership to provide communications professionals with enhanced distribution, monitoring and media analytics […]
Interbrand Releases 2016 Best Global Brands Report: Apple and Google Hold the Top Two Spots, Tesla and Dior Join the List
05/10/2016 — NEW YORK — (BUSINESS WIRE) Leading brand consultancy, Interbrand, named Apple, Google and Coca-Cola the three most valuable brands in its 2016 Best Global Brands report, with automotive […]
ORBCOMM’s Temperature Recorders and Cold Chain Monitoring Solutions for the European Market Receive GAMP 5 Certification
Hardware and Web Applications Meet the Requirements to Support Customers That Store and Transport Pharmaceuticals Throughout Europe 20/09/2016 — ROCHELLE PARK, N.J. — (BUSINESS WIRE) ORBCOMM Inc. (Nasdaq:ORBC), a global […]
PubMatic Launches SEVEN, a Comprehensive Revenue Management Platform for Today’s Digital Media Environment
Platform features the company’s new Unified Ad Server for both direct and programmatic sales channels 12/09/2016 — COLOGNE, Germany — (BUSINESS WIRE) PubMatic, the automation solutions company for an open […]
Time Inc. to Host 2016 Fortune/Time Global Forum in Rome with an Audience with His Holiness Pope Francis
06/09/2016 — NEW YORK — (BUSINESS WIRE) Time Inc. (NYSE:TIME) will host the 2016 Fortune/Time Global Forum in Rome and at the Vatican, December 2 and 3, it was announced […]
Calvin Klein, Inc. Announces the Appointment of Raf Simons as Chief Creative Officer of the Brand
02/08/2016 — NEW YORK — (BUSINESS WIRE) Calvin Klein, Inc., a wholly owned subsidiary of PVH Corp. (NYSE:PVH), today announced the appointment of Raf Simons as Chief Creative Officer of […]
IPG Mediabrands Launches “The D100”
GOOGLE, AMAZON AND SAMSUNG TOP LIST OF THE WORLD’S MOST DYNAMIC BRANDS Existing brand equity measures are outdated for the new world IPG Mediabrands, in partnership with The Wharton School […]
SapientNitro Named Adobe Marketing Cloud EMEA Growth Partner of the Year
Award Recognises Extraordinary Growth and Outstanding Client Success in Europe, Middle East and Africa 10/05/2016 — LONDON — (BUSINESS WIRE) SapientNitro, a leader in helping clients reimagine their businesses in […]