Advertising
PubMatic Launches SEVEN, a Comprehensive Revenue Management Platform for Today’s Digital Media Environment
Platform features the company’s new Unified Ad Server for both direct and programmatic sales channels 12/09/2016 — COLOGNE, Germany — (BUSINESS WIRE) PubMatic, the automation solutions company for an open […]
Time Inc. to Host 2016 Fortune/Time Global Forum in Rome with an Audience with His Holiness Pope Francis
06/09/2016 — NEW YORK — (BUSINESS WIRE) Time Inc. (NYSE:TIME) will host the 2016 Fortune/Time Global Forum in Rome and at the Vatican, December 2 and 3, it was announced […]
“Just Do It – NIKE Unlimited Campaign” Continues to Inspire Athletes Everywhere to Push Beyond Their Limits with Debut of “Unlimited Will”
The campaign, which has struck a chord worldwide with nearly 300 million views to date highlights quadruple amputee Kyle Maynard in final installment 17/08/2016 — BEAVERTON, Ore. — (BUSINESS WIRE) […]
IPG Mediabrands Launches “The D100”
GOOGLE, AMAZON AND SAMSUNG TOP LIST OF THE WORLD’S MOST DYNAMIC BRANDS Existing brand equity measures are outdated for the new world IPG Mediabrands, in partnership with The Wharton School […]
SapientNitro Named Adobe Marketing Cloud EMEA Growth Partner of the Year
Award Recognises Extraordinary Growth and Outstanding Client Success in Europe, Middle East and Africa 10/05/2016 — LONDON — (BUSINESS WIRE) SapientNitro, a leader in helping clients reimagine their businesses in […]
Global Agencies Team Detroit and Blue Hive Rebrand as GTB
05/05/2016 — DEARBORN, Mich. — (BUSINESS WIRE) WPP today announced the rebranding of Team Detroit, Blue Hive and Retail First under a single global identity now called GTB. The new […]
AOL Expands ONE by AOL Platform with Launch of Self-Serve Programmatic TV Buying
ONE by AOL: TV Self-Serve Buying Empowers Advertisers with Greater Transparency, Control of TV Investments Omnicom Media Group First Agency Partner for Launch 04/04/2016 — NEW YORK — (BUSINESS WIRE) […]
IDG Unveils First Companywide Brand Campaign
New Campaign Reflects IDG’s Unique Ability to Influence the World’s Most Powerful Tech Buyers and Marketers 17/03/2016 — NEW YORK — (BUSINESS WIRE) IDG, the world’s leading technology media, data […]
Revlon Launches CHOOSE LOVE Campaign
Revlon, the iconic global cosmetics company, today unveils its CHOOSE LOVE campaign, the next phase of its LOVE IS ON brand mission. CHOOSE LOVE invites women around the world to believe in love, to let go of doubts and take a chance to make love happen.
Yahoo Provides Update on Planned Spin Off of Remaining Stake in Alibaba Group
09/12/2015 — SUNNYVALE, Calif. — (BUSINESS WIRE) Yahoo! Inc. (NASDAQ: YHOO) today announced that its Board of Directors, after careful review and consideration of how to best drive long-term value […]