Advertising
EROSKI Chooses NIQ Activate Personalization Platform to Boost Its Loyalty Program
NIQ Activate allows retailers to leverage their own data to accelerate revenue streams 04/12/2023 — MADRID — (BUSINESS WIRE) NIQ, the leading global measurement and analytics provider, announced that EROSKI, […]
Siteimprove Expands Global Leadership Team to Bolster Company Growth
Izabela Misiorny Promoted to Chief Marketing Officer, Elliott DeLoach Hired as Chief Financial Officer, and Key Commercial Executives Promoted to Global Leadership Positions 17/01/2023 — MINNEAPOLIS & COPENHAGEN, Denmark — […]
CG Life and MC Services Form US-EU Strategic Partnership
Leading European and U.S. Life Science Communications Agencies Combine Forces to Deliver Integrated International Market Access 05/01/2023 — CHICAGO, DÜSSELDORF, MUNICH & SAN DIEGO — (BUSINESS WIRE) CG Life, an […]
CHINT Obtains HVAC Explosion-Proof AK Certification from TÜV Rheinland
This marks a new milestone in CHINT’s ESG localization. 31/08/2022 — MADRID — (BUSINESS WIRE) On August 30, 2022, CHINT obtained the HVAC Explosion-Proof AK Certification from TÜV Rheinland, a […]
GUESS Heads to Granada for the 2022 Fall/Winter Advertising Campaign
28/07/2022 — LOS ANGELES — (BUSINESS WIRE) The new GUESS Fall-Winter 2022 advertising campaign sees the brand off to explore the history-steeped streets of Granada, Spain. This press release features […]
Comscore Adds CTV Measurement to Video Metrix® Multi-Platform in Five Key Markets in Europe
The solution, which now includes YouTube traffic sharing measurement, fully informs video investment planning across all screens to show true viewership 06/06/2022 — LONDON — (BUSINESS WIRE) Comscore (NASDAQ: SCOR), […]
CoStar Group Welcomes Robert Stassen as New Head of Analytics for Expanding Europe Region
28/04/2022 — WASHINGTON — (BUSINESS WIRE) CoStar Group, Inc. (NASDAQ: CSGP), a leading provider of online real estate marketplaces, information, and analytics in the commercial and residential property markets, announced […]
S4M Celebrates Ten Year Anniversary and Rapid International Expansion With Worldwide Rebrand and Rename
Following impressive growth and increased penetration within the world’s top agencies and brands, the company has announced that it is further evolving. 03/03/2022 — NEW YORK — (BUSINESS WIRE) S4M, […]
CreatorIQ Expands Its Leadership Position With Acquisition of #1 Influencer Marketing Analytics Platform Tribe Dynamics
Combination of Industry-Leading Performance Management And Analytics Solutions Creates The Definitive Platform Leader for the Creator Economy 21/09/2021 — LOS ANGELES — (BUSINESS WIRE) Influencer marketing platform, CreatorIQ — the […]
TELUS International Acquires Playment, Firmly Staking Its Leadership in the Global Data Annotation Market
Acquisition strengthens TELUS International’s ability to meet growing demand for diverse datasets that power artificial intelligence Playment’s capabilities position TELUS International to support technology and large enterprise clients developing AI-powered […]
Escalent Acquires Grail Insights
Union creates an agile advisory firm backed by a powerful data engine 01/06/2021 — DETROIT — (BUSINESS WIRE) Top human behavior and analytics advisory firm Escalent announces today it has […]
JetBlue Takes Delivery of First Airbus A321LR Aircraft Enabling Airline to Launch First-Ever Transatlantic Service
Long Range Version of A321 Aircraft Set to Operate JetBlue Flights Between New York, Boston and London JetBlue’s A321LR is the First Single Aisle Aircraft to Feature the Airspace by […]
Coded Agency Celebrates Continued Growth with Rebrand, Internal Promotions and Client Wins
New Website, Branding and Name Encompass its Expanding Marketing Communications Services 14/04/2021 — LOS ANGELES — (BUSINESS WIRE) Global modern communications company Coded Agency today announces a highly-anticipated, strategic overhaul […]
NielsenIQ Connect Partner Network Expands Globally into Asia and Europe, Strengthening the Largest Open Ecosystem of Tech-driven Partners For Streamlining Data For The CPG Industry
09/02/2021 — CHICAGO — (BUSINESS WIRE) The NielsenIQ Connect Partner Network (CPN) has expanded its business globally into Asia and Europe, broadening the reach and influence of the network while […]
TSG Consumer Partners Opens London Office
Establishes First International Presence Outside the U.S. 25/03/2019 — SAN FRANCISCO & LONDON — (BUSINESS WIRE) TSG Consumer Partners (“TSG”), a leading private equity firm focused exclusively on the branded […]
Persado and Emarsys Announce Strategic Partnership to Give Marketers Seamless, Data-Driven Creative and Campaign Automation, Driving a 37 Percent Uplift on Average in CTR for Happy Socks
Joint customers will have access to Persado’s AI-powered language analysis alongside Emarsys’ industry-specific marketing solutions 27/02/2019 — NEW YORK & LONDON — (BUSINESS WIRE) Persado, the leader in using AI […]
Persado Appoints Former Senior Executives From MarketShare and Verizon to Board of Directors
Wes Nichols and Marni Walden bring vast industry experience and strategic counsel to Persado 28/11/2018 — NEW YORK — (BUSINESS WIRE) Persado, the leading provider of AI-optimized marketing language for […]
Dentsu Aegis Network Announces the Acquisition of Namics AG
Namics will join Merkle expanding its capability and geographic footprint in EMEA 22/10/2018 — LONDON — (BUSINESS WIRE) Dentsu Aegis Network today announces that it has signed a definitive agreement […]
Cvent Expands Partnership with AccorHotels
03/10/2018 — LONDON & TYSONS CORNER, Va. — (BUSINESS WIRE) Cvent, a market leader in meetings, events, and hospitality technology, today announced that renowned brand and long-time Cvent customer AccorHotels […]
Stoli® Vodka Says It “Loud and Clear” with New Global Advertising Campaign
Oscar-Winning Composer Hans Zimmer Scores Television Campaign with Emmy/BAFTA Nominee Lorne Balfe; Oscar Nominee Rachel Morrison Serves as DoP; Esteemed Photographer Rankin Leads Print Creative 16/05/2018 — NEW YORK — […]
Intent Media Continues Its Growth by Adding 30 Key Travel Partners in First Quarter of 2018
Priceline.com, hotelscan.com, HotelPower.com and other travel brands look to the data science company to improve customer experience and increase revenue 24/04/2018 — NEW YORK — (BUSINESS WIRE) Intent Media, the […]
Pandora to Acquire Leading Digital Audio Ad Tech Firm AdsWizz
The acquisition will create the largest digital audio advertising ecosystem globally. 21/03/2018 — OAKLAND, Calif. — (BUSINESS WIRE) Pandora (NYSE: P), the largest music streaming service in the U.S., today […]
The Meet Group’s CEO Geoff Cook to Speak at NOAH17 London Conference
24/10/2017 — NEW HOPE, Pa. — (BUSINESS WIRE) Geoff Cook, CEO of The Meet Group, Inc., will participate in the “The Future of Online Dating” panel at the NOAH17 London […]
Acxiom Launches Connected Spaces
27/07/2017 — LONDON — (BUSINESS WIRE) Today, Acxiom® (Nasdaq: ACXM), in collaboration with Adobe, announced the launch of Connected Spaces, a global solution aimed at delivering more relevant omnichannel experiences to […]
Calvin Klein, Inc. Announces Fall 2017 CALVIN KLEIN 205W39NYC Global Advertising Campaign
24/07/2017 — NEW YORK — (BUSINESS WIRE) Calvin Klein, Inc., a wholly owned subsidiary of PVH Corp. [NYSE: PVH], today announced the Fall 2017 CALVIN KLEIN 205W39NYC global multi-media advertising […]
CDK to Offer Dealers a More Open and Inclusive DMS Platform
CDK Global’s International business unveils plans to evolve its dealer management system platform to enable dealers to utilise selected third-party business management tools New investment builds on existing vehicle manufacturer […]
NIKE, Inc. Announces New Consumer Direct Offense: A Faster Pipeline to Serve Consumers Personally, At Scale
With a New Leadership Structure, Nike Drives Growth Through Key Cities by Doubling Innovation, Speed and Direct Connection to Consumers 15/06/2017 — BEAVERTON, Ore. — (BUSINESS WIRE) NIKE, Inc. (NYSE: […]
Ascential plc to Acquire MediaLink
07/02/2017 — LONDON — (BUSINESS WIRE) Ascential plc, the global business-to-business media company listed on the London Stock Exchange, today announced that it has agreed to acquire 100% of MediaLink, […]
Business Wire and Agility PR Solutions Partner to Enhance Media Outreach and Analytics Options
06/12/2016 — NEW YORK — (BUSINESS WIRE) Business Wire and Agility PR Solutions have announced a new strategic partnership to provide communications professionals with enhanced distribution, monitoring and media analytics […]
ORBCOMM’s Temperature Recorders and Cold Chain Monitoring Solutions for the European Market Receive GAMP 5 Certification
Hardware and Web Applications Meet the Requirements to Support Customers That Store and Transport Pharmaceuticals Throughout Europe 20/09/2016 — ROCHELLE PARK, N.J. — (BUSINESS WIRE) ORBCOMM Inc. (Nasdaq:ORBC), a global […]