Rotkaeppchen-Mumm Sektkellereien Goes Live with New Customer
Management System Built on Accenture CAS Software Platform

13/02/2012 — KAISERSLAUTERN, Germany — (BUSINESS WIRE)

Accenture (NYSE: ACN) announced today that its Accenture CAS software
platform has been successfully implemented and is now in production at
Rotkaeppchen-Mumm Sektkellereien, a leading sparkling wine company.
Accenture CAS is an industry leading suite of customer management and
mobility software applications and services for the consumer packaged
goods industry.

Under the terms of the agreement, Accenture licensed its Accenture CAS
software platform to Rotkaeppchen-Mumm Sektkellereien to help the
winemaker and spirits producer to improve the efficiency and
effectiveness of its sales operations. Accenture is also providing
software maintenance services on an ongoing basis.

Rotkaeppchen-Mumm Sektkellereien selected the Accenture CAS software
platform to help drive improved insights into the performance of its
in-store promotions, and improve the effectiveness of its sales
activities. This enhanced visibility has enabled Rotkaeppchen-Mumm
Sektkellereien to increase sales and eliminate time-intensive
administrative work undertaken by its sales team.

“During the selection process we were looking for a state-of-the-art
sales force automation software product that could be easily implemented
and deliver immediate results, and the Accenture CAS software platform
was a clear choice,” said Andre Birrenbach, IT Director at
Rotkaeppchen-Mumm Sektkellereien. “The results that have been delivered
to date demonstrate that we made the right decision.”

“Rotkaeppchen-Mumm Sektkellereien chose the Accenture CAS software
platform to achieve excellence in its sales operations,” said Henning
Fromme, Accenture CAS product strategy and development lead. “The
greater visibility and improved insights delivered by the Accenture CAS
software have enabled it to benefit at every stage of its sales
activities.”

Accenture CAS is one of several industry-specific software products that
are designed to support high performing consumer goods & services
businesses. Accenture CAS offers an integrated suite of retail execution
and trade promotion management software, including direct store
delivery, field service and trade promotion optimization and is part of
the Accenture Software portfolio of products.

Earlier this year, Accenture received a “Strong Positive” – the highest
possible rating given – in Gartner’s report entitled “MarketScope for
Sales Force Automation in the Consumer Goods Industry”¹ for
its Accenture CAS solution.

^[1] Gartner “MarketScope for Sales Force Automation in the
Consumer Goods Industry” by Dale Hagemeyer, March 9^th, 2011.

About Accenture

Accenture is a global management consulting, technology services and
outsourcing company, with more than 244,000 people serving clients in
more than 120 countries. Combining unparalleled experience,
comprehensive capabilities across all industries and business functions,
and extensive research on the world’s most successful companies,
Accenture collaborates with clients to help them become high-performance
businesses and governments. The company generated net revenues of
US$25.5 billion for the fiscal year ended Aug. 31, 2011. Its home page
is www.accenture.com.

Accenture Software combines deep technology acumen with industry
knowledge to develop differentiated software products. It offers
innovative software-based solutions to enable organizations to meet
their business goals and achieve high performance. Its home page is www.accenture.com/software.

CONTACT:

Accenture
Matt Samuel
+ 44 207 844 2055
+ 44 7717 866 766
(Mobile)
matt.samuel@accenture.com

KEYWORDS: United States Europe North America Germany New York

INDUSTRY KEYWORDS: Technology Software Professional Services Human Resources Retail Wine & Spirits

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