Braidy Atlas Announces Collaboration with Car Manufacturer Focused on Sustainability and Supply Chain

Europe, Germany, North America, United States

Braidy Atlas Announces Milestone Plan Focused on Sustainability and Supply Chain.

Comprehensive closed-loop recycling strategy along with volume targets for a ramp up of Braidy Atlas’ high-quality low-carbon aluminum sheet products.

Braidy Atlas recently announced its commitment to become the first rolled products aluminum sheet producer to use 100% green inputs on an ongoing basis from inception.

01/05/2019 — ASHLAND, Ky. — (BUSINESS WIRE)

Braidy Atlas (“Braidy”) announced the creation of a milestone plan for cooperation with the BMW Group (“BMW”) on sustainability and technical/qualification for the future supply of series 5000x and 6000x automotive aluminum sheet. Included is a comprehensive closed-loop recycling strategy leveraging Braidy Atlas’ logistically optimal location in Ashland, Kentucky and in close proximity to BMW´s car production plant in Spartanburg, South Carolina.

Braidy Atlas recently announced its intention to become the first North American rolling mill to use 100% green inputs from inception. As the first U.S. rolling mill to obtain a low-emissions air permit from the Federal EPA, Braidy has targeted 20% lower emissions than competitors.

Craig Bouchard, Chief Executive Officer of Braidy said, “Our low-cost, high-quality, low-carbon footprint allows material improvement in global supply chain costs for BMW as a key customer.”

Lord Gregory Barker, Executive Chairman of EN+ and named Co-Chairman of Braidy Atlas stated, “This groundbreaking collaboration is just the beginning of opportunities as we competitively combine the highest quality aluminum with the lowest-carbon content yet, together setting an exciting new standard not just for North America but our industry globally.”

About Braidy Atlas:

  • Braidy Atlas, a partnership of Ashland, KY-based Braidy Industries and United Company RUSAL, is the first new U.S. greenfield rolling mill in 37 years.
  • Braidy Atlas is also the first North American mill that will exclusively use high-quality, low-carbon prime aluminum inputs.
  • Braidy Atlas is the first heavy industrial to commit to affordable sustainability via the “golden triangle” of lowest-cost, highest-quality and lowest-carbon footprint for its products.

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Jaunique Sealey
Tel: 606-420-4645

KEYWORDS: United States,Europe,North America,Kentucky,Germany,

INDUSTRY KEYWORDS: Energy,Other Energy,Manufacturing,Automotive Manufacturing,Steel,Environment,