WHOOP, the Human Performance Company, Launches in Europe


Used by the world’s top performers, WHOOP enables consumers to reach their highest potential by better understanding their bodies

17/10/2018 — BOSTON — (BUSINESS WIRE)

WHOOP, the human performance company, is now available to European consumers for the first time. Launched in the US in 2014, WHOOP is now shipping to countries throughout Europe via the WHOOP website. Initial countries include Belgium, Denmark, Finland, France, Germany, Ireland, Italy, the Netherlands, Spain, Sweden and the United Kingdom.

Many pro athletes and teams across Europe are already using WHOOP, which was first made available to consumers in the US in 2016.

WHOOP was co-founded in 2012 by former Harvard students Will Ahmed, John Capodilupo and Aurelian Nicolae. As captain of Harvard’s D1 squash team, Ahmed, the company’s CEO, found that he and his teammates frequently over trained, misinterpreted fitness peaks, and underestimated recovery and sleep, often leading to injury. He became inspired by a simple idea: Humans, especially athletes, could optimize their daily performance if they had a systematic approach to understanding their bodies.

The WHOOP Strap 2.0 is a wearable device that collects five variables 100x/second to provide the most granular and accurate data on the human body. Analytics across Recovery, Strain and Sleep, accessed via a mobile or web app, allow users to optimize performance 24/7. WHOOP is available via a membership designed for the 24-hour performance lifestyle, including hardware, analytics and a community of like-minded individuals.

The WHOOP Community includes professional athletes, Fortune 500 CEOs and some of the most competitive high-performers on the planet. WHOOP members have access to advanced hardware and analytics, as well as the opportunity to join teams and challenges to further unlock their potential. In addition to its European launch, WHOOP recently released an update to their Sleep Coach functionality to further educate consumers on their sleep, helping them utilize their circadian rhythm to determine optimal sleep and wake times based on daily performance goals.

“With our European launch, we’re excited to take the next step in bringing WHOOP to the rest of the world,” said Ahmed. “We’ve had tremendous success in the US, and have built a community of users who understand that the key to performing at your highest potential is understanding your body. We’re eager to continue building this community abroad by making WHOOP accessible internationally.”

The WHOOP Strap 2.0 costs €25/month, with a 6-month commitment of €150 to begin, and can be purchased at whoop.com.


WHOOP, the human performance company, transforms how athletes understand their bodies and unlocks their inner potential. Designed for the 24-hour performance lifestyle, WHOOP has built a system across hardware, analytics and community used by the most elite athletes in the world to positively change behavior through actionable recommendations. The WHOOP Strap 2.0 provides teams and individuals with a continuous and personalized understanding of Recovery, Strain and Sleep. Studies demonstrate WHOOP can reduce injuries, prevent overtraining, and improve performance. Join the best athletes in the world and learn more by visiting www.whoop.com.



Public Relations for WHOOP
Access Brand Communications
Georgia Simpson


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