The ‘Going Home Campaign’ of 3D digital visit to North Korea continues the Hyundai’s Korean reunification project.
25/11/2015 — SEOUL, South Korea — (BUSINESS WIRE)
The video clips of Hyundai Motor Group, known to give new hope to those missing their hometown, have become a topic.
On November 5, Hyundai Motor Group’s ‘Going Home Campaign’ reached fruition. Hyundai has been conducting this campaign for comforting internally displaced people and continue Korean reunification project which was a long wish of Hyundai Honorary Chairman Asan Chung Ju-yung.
The ‘Going Home Campaign’ was designed to enable ‘digital visit to North Korea’ based on ‘creative technology’ which is a combination of high technology and creativeness. Using Vworld, 3D restoration, and Hyundai’s technology, it provides virtual experiences on a visit to internally displaced people’s hometown. This campaign is meaningful in the sense that it realizes their simple but impossible dream in virtual reality.
The campaign started with 3D restoration of Kim Gu-Hyeon’s hometown which doesn’t exist anymore. Through Vworld, only the site of his old house remains. For accurate restoration, the developers interviewed him for two months. So they could realize his hometown, old family home, and parents’ graves.
Based on Vworld (www.vworld.kr) which is the Ministry of Land, Infrastructure and Transport’s open spatial information platform providing precise 3D map services of North Korea, Hyundai used Hyundai MnSoft’s navigation and 3D restoration technology for the campaign. Besides, HMI (Human Machine Interface) simulation technology of Hyundai Central Research Institute was applied to upgrade reality. Ergonomics-based next-generation technology is used for new device development and receptivity verification for upgrading driver safety and convenience. In this campaign, the technology was applied for better reality and convenience during Kim’s virtual visit.
After Hyundai’s hard work, his hometown landscapes including streets, pedestrians, traffic cops, advertisement materials, wet fogs, and wild flowers were restored in 3D inside the car. During Kim’s virtual hometown visit through the 28.2mx6m semi-spherical screen, he seemed to have been astonished and touched.
This campaign is carried out as part of Hyundai’s wish to take internally displaced people to their hometown after reunification. Moreover, it represents Hyundai’s people-oriented progress and wish to make world better.
For the video clips and further information of the ‘Going Home Campaign’, please visit the Hyundai Motor Group’s YouTube channel and campaign website.
Hyundai Motor Group
Park jong Hyun, +82-2-3464-2919
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