Binatone Acquires License Rights to Motorola Mobilitys Accessories to Scale Its Global Business

Asia Pacific, Brazil, Europe, India, North America, South America, United States


Binatone Global, a leading provider ofIoT connected consumer electronics and lifestyleproducts, has acquired exclusive license rights to design, develop and market certain Motorola accessory products.

Weare excited to announce this next step in our growing partnership withMotorola Mobility,” said Dino Lalvani, Chairman ofBinatone. Accessories are an integral part of enhancing the consumer experience in the mobileworld, and Motorola has developed innovative technologies in this space. Wesee interesting opportunities to bring our innovations in IoT connectivity to thisclass of devices through our Hubble Connected Platform.

Binatonebegan its longstanding collaboration with Motorola Mobility in 2008, and is currently theofficial licensee for Motorolababy monitors, home and pet monitors.This new agreement will add a range of consumer mobile accessory products including mono and stereo Bluetooth headsets, wireless speakers and car connectivity products to its portfolio of licensed products.

We are very pleased to expand our relationship with Binatone and are looking forward to cooperating with them to expand the reach of these innovative products worldwide, said Kouji Kodera, Senior Vice President of Product at Motorola.

As part of this exclusive licensing business model, Binatone will design, manufacture and deliver this class of products to markets worldwide under the Motorola brand.Motorola and Binatone teams are working together to make this a seamless transition for both customers and suppliers. Binatone will take over as the responsible party for supplying existing and new Motorola branded accessories in these categories worldwide from October 2015.

Last year we put together a new strategic plan to transform and scale our business to become the global leader in IoT connected emotional home, said Kanwar Chadha, Executive Chairman of Binatone. Thistransaction is an integral part of our overallstrategy to strengthen the company through both organic growthandacquisitions and bring a rich portfolio of Hubble Connected devices to enhance consumer experience.

Hubble is Binatones IoT platform, with global coverage, that connects a broad range of devices to cloud using multiple connectivity technologies and provides end to end solutions and services to consumers.

Foradditional information or interview requests, please contact Kendal HurleyatKendal@ballantinespr.comor 310-454-3080.

About Binatone:
Binatone isa leading provider of IoT connected innovative consumer electronics andlifestyle products for a broad range of applicationswith focus on Emotional Home including babynursery, pet world and family connectivity at home and on the move. Its products aresold under world-leading brandssuch as Motorola, AEG, Binatone andiDECT. For over 56 years, Binatone maintains its position as a key playerin theconsumer electronics industry by offering innovative productsand solutions.

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About Hubble:
HubbleConnected Limited (Hubble) is a global Internet of Things (IoT)Solutions and Platform-as-a-Service (PaaS)provider. The Hubble platform enablesoperators andservice providers to enhance their offerings andleading global original equipment manufacturers (OEM) to deliverfullyintegrated connected propositions with rich applications thatinclude live video streaming, cloud recording and GPStracking. Hubble hasan industry leading ability to offer affordable full global cellularconnectivity. As well as directlyconnecting a host of leading globalbrands such as Motorola, Binatone, AEG, VTech and Beurer, Hubble isa member ofthe AllSeen Alliance and Thread Group.

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KendalHurley, 310-454-3080

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