Hilton HHonors Reveals Top 10 Happiest Winter Travel Destinations in Europe

Bulgaria, Cyprus, Czech Republic, Europe, Germany, Italy, Middle East, Portugal, Spain, Turkey, United Kingdom

Study Suggests Travel as the Cure to Beat Winter Blues

06/02/2012 — LONDON — (BUSINESS WIRE)

With more than 2 million Brits1 expected to book holidays this month, its clear that many are eager to escape the dreary winter days ahead; and with good reason. According to Happiness Expert Alexandra Watson, traveling during the winter months can provide more than just a suntan; it can also increase personal happiness during the most depressing time of the year. To help beat the winter blues, Hilton HHonors, the loyalty program for Hilton Worldwides 10 distinct hotel brands, commissioned a study to identify Europes top 10 happiest cities to travel to during the winter months. In addition, HHonors is offering its More Points promotion, rewarding members who travel through March 31 with extra Bonus Points.

‘With one in six Brits working more than 60 hours a week2, its no wonder our happiness levels are low,’ said Alexandra Watson, happiest expert and author of The Happiness System for Women, ‘There is a direct correlation between traveling and happiness levels, so booking your next trip could be the best way to boost your mood – especially if you visit one of the happy destinations.

The destinations, selected by Sperlings BestPlaces, were judged by their ranking in a number of categories, including relaxation, nature, culture, climate, uniqueness, accessibility and urban appeal. Moreover, each of the cities was scored based on the following: its annual number of sunny days and average high and low temperatures in January. Cyprus topped the poll due to its warm climate, relaxing atmosphere and cultural offerings.

Hilton HHonors Happiest Winter Travel Destinations in Europe

1 Nicosia, Cyprus

Weather: Winter temperatures get as high

Hilton Cyprus

as 18oC, Cyprus is said to be the warmest

Hilton Park Nicosia

place in the European Union

2 Palma, Majorca

Culture: Alcudia Old Town a 14th century

Hilton Sa Torre Mallorca

walled section of the city is full of shopping

and good food

3 Sardinia, Italy

Nature: Trenino Verde, the Little Green

DoubleTree by Hilton

Train is a great way to explore the scenery

Hotel Olbia – Sardinia

of the island

4 Vilamoura, Portugal

Relax: Enjoy the great outdoors by playing a

Hilton Vilamoura As

round of golf or going horseback riding

Cascatas Golf Resort &

Conrad Algarve
5 Sorrento, Italy

Nature: Renowned for the most beautiful

Hilton Sorrento Palace

scenery in Italy

6 Barcelona, Spain

Culture: Stroll down Las Ramblas to

Hilton Barcelona Hotel

experience the hustle and bustle of the city

Hilton Diagonal Mar

to its fullest

7 Istanbul, Turkey

Culture: Dip in the Turkish bath or wander

Conrad Istanbul

round the colourful Grand Bazaar full of

Hilton Garden Inn Istanbul

Turkish ceramics, carpets and jewelry

Golden Horn Turkey

8 Prague, Czech

Culture: Choco-Story Praha or chocolate

Hilton Prague Hotel

museum will help to boost your happiness

Hilton Prague Old Town


9 Munich, Germany

Culinary excellence: Sarcletti the famous

Hilton Munich Park Hotel

ice cream parlour, offers more than 40

Hilton Munich City


10 Varna, Bulgaria

Relax: Take a walk around the Stone

DoubleTree by Hilton

Forest, a strange natural phenomenon of

Hotel Varna – Golden

natural stone pillars which may have once


been at the bottom of the sea

*For additional hotels in these locations, please visit www.hiltonworldwide.com.

‘One of the easiest ways to improve happiness levels is by spending more quality time with friends and family. For many of us the best way to do this is whilst on holiday or a mini break,’ said Watson. ‘The process of planning and booking a holiday or mini break provides us with certainty, meaning that we have assurance of an event and something to look forward to.’

Providing travelers extra incentive to book a trip now, the Hilton HHonors More Points promotion offers members a chance to earn 1,000 Bonus Points per night plus an additional 5,000 Bonus Points for every two-night weekend stay at participating properties within the Hilton Worldwide portfolio. From now through March 31, 2012, members can register at HHonors.com/MorePoints.

‘Every day, our employees come to work at our more than 3,800 hotels in 88 countries with the number one goal of making our guests happy,’ said Jeff Diskin, senior vice president, global customer marketing, Hilton Worldwide. ‘During these dreary winter months, we hope to ensure happiness comes even easier with our More Points promotion, allowing travelers to earn more HHonors points with each stay.’

For additional information or to register for the More Points promotion, visit HHonors.com/MorePoints. A weekend stay entails any night Thursday through Sunday, with a minimum of a two-night stay. Bonus Points earned are in addition to the standard points received per night for the length of the stay. To become a Hilton HHonors member, visit HHonors.com.

About Hilton HHonors

Hilton HHonors, the award-winning guest-loyalty program for Hilton Worldwides 10 distinct hotel brands, offers its 30 million members more ways to earn and redeem points than any other guest-loyalty program, enabling them to create experiences worth sharing at more than 3,800 hotels in 88 countries. HHonors members can now redeem points for any room, anywhere, anytime, including the most luxurious suites, using any of four room rewards: Premium Room Rewards, Room Upgrade Rewards, Points & Money Rewards and Standard Room Rewards. In addition, HHonors members can use points to purchase unique experience rewards, merchandise and vacation packages, make charitable contributions and more. HHonors is also the only guest-loyalty program to offer No Blackout Dates and Points & Miles for the same stay at its properties worldwide, including participating Waldorf Astoria Hotels & Resorts, Conrad Hotels& Resorts, Hilton Hotels & Resorts, DoubleTree by Hilton, Embassy Suites Hotels, Hilton Garden Inn, Hampton Hotels, Homewood Suites by Hilton, Home2Suites by Hilton and Hilton Grand Vacations. Membership in HHonors is free, and travelers may enroll online by visiting www.HiltonHHonors.com or connect with Hilton HHonors at news.hiltonhhonors.com.

About Hilton Worldwide

Hilton Worldwide is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For 93 years, Hilton Worldwide has offered business and leisure travelers the finest in accommodations, service, amenities and value. The company is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Its brands are comprised of more than 3,800 hotels and timeshare properties, with 630,000 rooms in 88 countries and include Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Hilton Hotels & Resorts, DoubleTree by Hilton, Embassy Suites Hotels, Hilton Garden Inn, Hampton Hotels, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages the world-class guest reward program Hilton HHonors®. Visit www.hiltonworldwide.com for more information and connect with Hilton Worldwide at www.facebook.com/hiltonworldwide, www.twitter.com/hiltonworldwide, www.youtube.com/hiltonworldwide, www.flickr.com/hiltonworldwide and www.linkedin.com/company/hilton-worldwide.

Sperlings BestPlaces

For over 20 years, Bert Sperling has been helping people find their own ‘Best Place’ to live. His firm, Sperlings BestPlaces, puts facts about cities and quality of life in the hands of the public, so they can make better decisions about best places to live, work, retire, play, or relocate. Sperlings has authored two best-sellers, ‘Cities Ranked and Rated’ and ‘Best Places to Raise your Family,’ published by John Wiley. More information about Bert Sperling and Sperlings BestPlaces is available at www.bestplaces.net.

1 ABTA 2012 Travel trends

2 Office of National Statistics


Scott CarmanHilton Worldwide(703) 883-5803scott.carman@hilton.comnews.hiltonhhonors.com

KEYWORDS: Turkey United Kingdom Bulgaria Europe Cyprus Czech Republic Portugal Germany Spain Middle East Italy

INDUSTRY KEYWORDS: Travel Destinations Vacation Lodging Consumer Family