Internationally Renowned Athlete Cristiano Ronaldo and Start-up Company Elite Team Create Signature Luxury Blanket Line

Europe, North America, Portugal, Spain, United States


Elite Team, an exclusive distributor of Denali® luxury sports blankets, announced that it has signed a three-year partnership with internationally renowned Portuguese soccer sensation Cristiano Ronaldo, to create an exclusive line of signature CR7 luxury blankets. The recent winner of the UEFA Champions League and Euro 2016, Cristiano Ronaldo is also the three-time FIFA Ballon d’Or winner and current all-time leading scorer for Team Portugal and Real Madrid. The blanket line was created to reflect Ronaldo’s personal CR7 brand, combining the highest quality materials with exceptional performance on and off the field.

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Cristiano Ronaldo celebrates Portugal's Euro 2016 final win. (Photo: Business Wire)Cristiano Ronaldo celebrates Portugal’s Euro 2016 final win. (Photo: Business Wire)

Launched in October 2015, Elite Team initiated the partnership with Cristiano Ronaldo while he was reviewing products for endorsement opportunities. Immediately impressed with the colors, quality and softness of Elite Team’s line of licensed National Football League (NFL) luxury blankets, Cristiano Ronaldo agreed to the partnership. The agreement between Elite Team and Cristiano Ronaldo was signed May 31, 2016, and includes exclusive worldwide rights to produce, distribute and market signature CR7 luxury blankets. Final terms of the agreement were not disclosed.

The CR7 luxury blanket is currently available for pre-order and comes in several designs and colors, each featuring a variation of the CR7 logo and Cristiano Ronaldo’s hulk image logo. The CR7 luxury blanket is also available in limited-edition black/pink to support breast cancer awareness and red/green in celebration of Christmas.

Each CR7 luxury blanket retails between $60-$130, not including tax and shipping, and are available in two sizes: 60” x 72” (152.4 cm x 182.88 cm) and 50” x 60” (127 cm x 152.4 cm).

To order your Cristiano Ronaldo blanket or for more information, visit

“I am very excited to partner with Elite Team and launch my signature line of CR7 luxury blankets,” said Cristiano Ronaldo. “I am incredibly impressed with the level of quality and craftsmanship; it truly is the most comfortable blanket I have ever felt and complements my already established CR7 brands perfectly.”

“On behalf of Elite Team, we are thrilled to be working alongside a person as extraordinary as Cristiano Ronaldo, a world famous athlete with inspiring leadership qualities,” said Elite Team’s President and CEO Dan Sinykin. “Cris’s unique ability to transcend his success on the pitch to building his personal brand outside of soccer is redefining class and luxury. We look forward to a successful partnership.”

The CR7 luxury blanket is produced in the USA with fibers currently sourced exclusively from Cristiano Ronaldo’s home country of Portugal. The Denali® Microplush blankets provide championship durability, delivering an appealing softness and drape, while billions of air pockets created between fibers act as insulators to maintain the ideal temperature for multi-season comfort. Opposed to printed blankets, CR7 blankets are knit with dyed fibers and the exclusive CR7 brand imagery are knit right into the blanket itself, optimizing color and design quality.

About Cristiano Ronaldo

Cristiano Ronaldo is one of the world’s top footballers, having been voted three-time winner of the FIFA Ballon d’Or award. The Portuguese forward’s career has included scoring over 500 goals, and winning three Premier Leagues, one FA Cups, two Community Shields, two Carling Cups, one La Liga, two Copa Del Reys, one Supercopa de España, two UEFA Champions Leagues, one UEFA Super Cup and two FIFA Club World Cups.

About Elite Team

Elite Team is an exclusive distributor of Cristiano Ronaldo licensed blankets, as well as The Northwest Company’s Denali® Microplush luxury NFL and collegiate licensed blankets. We bleed passion for our teams and our sport’s heroes. Like every great team, our success starts with a solid game plan. Ours is simple. We use the best materials, take great pride in our workmanship and do all the little things by hand that make a difference in our blankets. We’re committed to providing an elite fan experience through uncompromised, American-made products and world-class customer service. Take pride when you show your colors. Elite Team Blankets, the Official Blankets of Pure Fandemonium. For more information, visit



On behalf of Elite Team
Jeff Dardis

KEYWORDS: United States,Europe,North America,Portugal,Spain,Wisconsin,

INDUSTRY KEYWORDS: Women,Football,Other Consumer,Entertainment,Soccer,Luxury,Celebrity,Home Goods,General Sports,Retail,Fashion,Consumer,Sports,Men,


Cristiano Ronaldo celebrates Portugal’s Euro 2016 final win. (Photo: Business Wire)
Cristiano Ronaldo’s new exclusive line of signature CR7 luxury blankets. (Photo: Business Wire)