Clear Channel Outdoor (NYSE:CCO) today announced that international recording artist Lady Gaga will reveal the cover artwork for her new album, ARTPOP, for the first time, in a piece by piece unveiling on Clear Channel Outdoor digital billboards and screens in major cities across the globe. The company is pushing the boundaries of its unparalleled international footprint and digital technologies with this first-ever out-of-home campaign that sequences a stepped reveal of advertiser creative in unison across the world. The campaign showcases the global scale, reach and impact of Clear Channel Outdoor’s digital inventory, which marries the oldest and most enduring advertising medium with the newest technologies to provide huge creative potential for brands to connect with people.
Marchon Eyewear, Inc. today announced the acquisition of Swedish eyewear company Scandinavian Eyewear.
Established in 1948, Scandinavian Eyewear has been designing optical frames for almost 65 years and has been a leader in the Nordic region. Scandinavian Eyewear’s proprietary brand, SKAGA, has made a distinctive mark in the eyewear industry.
The acquisition will allow Marchon to penetrate the prominent share the company has in the Scandinavian market and broaden the distribution of proprietary and licensed brands worldwide.