Portacool, LLC Expands International Distribution to European Union to Meet Anticipated Summer Demand for Portable Cooling Solutions

Portacool, LLC, the Texas-based global leader in evaporative cooling solutions, is addressing the rise in European demand for its products through a new 3050m2 warehouse facility in Barcelona, opening this month. The trend of hotter summer temperatures across the European continent, coupled with the need for cooler environments for both commercial and leisure pursuits, have seen Portacool’s business in Europe increase by 12% since 2010, and the company sees significant growth potential as a result of the new warehousing facility in Barcelona.

IPsoft introduces European executives to Amelia during Gartner’s EMEA Symposium in Barcelona November 9-12

Amelia, the first cognitive virtual agent to interact like a human, is coming to Spain to meet Europe’s leading CIOs. IPsoft will be sharing a case study of how Amelia is being deployed today at a private event in Barcelona’s Hotel Arts on Monday, November 10th. The evening will spark the debate on the hottest issue in business and IT: How artificial intelligence is set to revolutionize business permanently through the introduction of a Digital Workforce.

MSD Announces First Presentation of Early Data on the Investigational Use of Pembrolizumab in Patients with Advanced Bladder Cancer at ESMO 2014

MSD, known as Merck in the United States and Canada, today announced the first presentation of data on the investigational use of pembrolizumab – the company’s anti-PD-1 therapy – in PD-L1 positive, advanced urothelial cancer, (also known as bladder cancer). The early findings presented showed a confirmed overall response rate of 24 percent with pembrolizumab as monotherapy, as measured by RECIST v1.1, central review (n= 7/29: 95% CI, 10.3-43.5) including a complete response rate of 10 percent (3/29). At the time of analysis, response durations ranged from 16+ to 40+ weeks with six of the seven responders continuing on therapy. In the ongoing study, 64 percent (61/95) of patients screened had tumours that were determined to be positive for PD-L1 expression.

Otsuka and The Union Announce Global TB Research & Innovation Award

In recognition of World TB Day 2014, Otsuka SA (Otsuka), in a global partnership with the International Union Against Tuberculosis and Lung Disease (The Union), today issued a call for nominations for its Young Innovator in TB Research Award, aimed at recognizing young scientists who have demonstrated a commitment to advancing innovative thinking in tuberculosis (TB) research.

Oral-B® Debuts World’s First Available Interactive Electric Toothbrush at Mobile World Congress 2014

Oral-B® will introduce its interactive electric toothbrush – the world’s first of its kind with Bluetooth 4.0 connectivity – at Mobile World Congress 2014 beginning Monday, February 24. As an essential element to the well-connected bathroom, the product will be showcased in the GSMA Connected City exhibition space, a realistic city environment showcasing cutting-edge mobile products and services for the increasingly connected life. Available for purchase in limited quantities this spring, the product is poised to set a new standard in personal oral care.

Gillette Announces Lionel Messi as New Global Ambassador

Gillette, the world’s leading male grooming brand, today announced Lionel “Leo” Messi as the new global face of its upcoming international football campaign. Gillette has also become a partner of the Leo Messi Foundation to support its mission. Gillette’s partnership with Messi will launch the brand’s ‘Inner Steel’ campaign showcasing the unrivaled passion and mental toughness required of players and fans to drive their teams to victory and show their colours for their country.

Lady Gaga Partners with Clear Channel Outdoor in an Exclusive Global Unveiling of New ARTPOP Album Cover

Clear Channel Outdoor (NYSE:CCO) today announced that international recording artist Lady Gaga will reveal the cover artwork for her new album, ARTPOP, for the first time, in a piece by piece unveiling on Clear Channel Outdoor digital billboards and screens in major cities across the globe. The company is pushing the boundaries of its unparalleled international footprint and digital technologies with this first-ever out-of-home campaign that sequences a stepped reveal of advertiser creative in unison across the world. The campaign showcases the global scale, reach and impact of Clear Channel Outdoor’s digital inventory, which marries the oldest and most enduring advertising medium with the newest technologies to provide huge creative potential for brands to connect with people.