07/05/2012 — SAN DIEGO & SEOUL, South Korea — (BUSINESS WIRE)

Wireless technology leaders Samsung and Qualcomm Incorporated have
joined other technology leaders to form the Alliance for Wireless Power
(A4WP), it was announced today.

The independently operated organization’s mission is to promote global
standardization of a wireless power transfer technology that offers
spatial freedom, to develop product testing, certification and
regulatory compliance processes, and to foster industry dialogue with
regulators on wireless power policy development. The alliance is
targeting a broad base of consumer electronic devices to establish a
worldwide wireless power technology ecosystem.

The A4WP will focus on a new wireless power transfer technology that
provides spatial freedom for charging of electrical devices in cars, on
tabletops and for multiple devices simultaneously.

Benefits of this wireless power approach include: a transmitter and
receiver antenna design that is easily implemented, a simple wireless
power control system, and the ability to transfer power through
non-metallic surfaces. The A4WP expects to achieve this capability
without the need for costly multi-coil repeaters, which are required for
other systems. A single specification is envisioned that will address
simultaneous charging of multiple devices ranging from very low power
products, such as Bluetooth headsets, to today’s most sophisticated
tablets.

The A4WP is open to new members and welcomes participation from vendors
in all segments of the potential ecosystem, including: handheld devices,
consumer electronics, semiconductor products, automotive, furniture,
test equipment, cellular operators, and retail.

Alliance members will be available to discuss membership opportunities
at the launch event on May 8, to be held at Ernest N. Morial Convention
Center, New Orleans, USA, during CTIA Wireless 2012.

According to the analyst firm IMS Research, shipments of wireless power
enabled devices are projected to surpass 100 million by 2015.

Jason dePreaux, a research manager at IMS Research comments, “Wireless
power has the potential to increase convenience and improve the user
experience in consumer devices like mobile phones by untethering the
charging process. For these benefits to be realized, wireless power
infrastructure must be deployed to enable wireless charge points in the
home, at work, or while traveling without concern for compatibility.
Industry alliances will play a critical role in developing this
infrastructure.”

“Qualcomm is delighted to be involved in this dynamic initiative to set
the standard for wireless power. WiPower™ Technology by Qualcomm is
ideally suited for a forum like the A4WP. As a leader in delivering
enabling technology solutions, Qualcomm is helping to define the
next-generation consumer electronics experience,” said Derek Aberle,
Executive Vice President and Group President, Qualcomm. “Going forward,
we hope to welcome additional companies and organizations who are
looking to contribute towards setting the best possible standard for
wireless power.”

“A4WP will accelerate the commercialization of this technology and will
contribute to expanding its market. As a founding member of A4WP,
Samsung is committed to supporting standardization of wireless charging
technology boasting spatial freedom, contributing to the eco-system, and
exploring possibilities of a variety of services,” said Executive Vice
President KiHo Kim, head of Digital Media & Communications R&D Center,
Samsung Electronics.

Joining Qualcomm and Samsung are: Ever Win Industries, Gill Industries,
Peiker Acustic, Powermat Technologies, and SK Telecom.

Editors notes:

A4WP will focus on the standardization of a wireless charging solution
offering spatial freedom, a certification program and supporting
marketing activities with the intent to expand the wireless charging
technology eco-system.

In addition, members will also work on the following:

• Set up and issue technical specifications
• Collaboration on a wireless charging solution ecosystem
• Co-operation with existing industry organizations
• Securing new members from across the industry

MEMBER QUOTES

Henry Chen, President, Ever Win International Corporation, states: “As a
developer, designer and manufacturer of consumer electronic products,
Ever Win International looks forward to the standardization of a
wireless power solution offering spatial freedom. Such a wireless
charging solution will further enhance our wireless lifestyles. The
technology also offers a tremendous amount of flexibility in product
design. Ever Win International is very excited to develop new and
innovative wireless charging accessories based on the standards set
forth by the Alliance for Wireless Power.”

“Gill Industries is excited to be part of the A4WP and partner with such
outstanding innovators and leaders in their respective market segments,”
said the company’s President and COO Richard Perreault. “As an
innovation leader, Gill’s goal is to provide embedded wireless power
solutions to our global customers in the automotive and furniture
industry that increase productivity while enabling and enriching users’
lives. The A4WP will ensure the standardization needed to provide a true
and ubiquitous wireless charging infrastructure.”

Peiker Acustic COO Marketing & Sales, Reinhard Kromer-von Baerle said:
“As a leading supplier of mobile communication technology in the
automotive area, Peiker is aware of the demands of its broad OEM
customer base. To make the integration as comfortable as possible for
the end consumer an adaptive charging solution is essential for our all-wireless
approach, which also covers all multimedia and antenna
functionality. The standardization realized by A4WP is one important
step to secure support of current and future devices and establish this
wireless charging ecosystem.”

“Wireless power becomes transformative when mobile devices are recharged
automatically through a seamless network of wireless power,” said Daniel
Schreiber, President of Powermat Technologies. We look forward to
working with our partners at the A4WP on extending the physical layer of
wireless power so that consumers everywhere continue to enjoy the very
best this technology has to offer.”

SK Telecom’s Senior Vice President of Network Technology R&D Center,
Jong Ryeol Kang, stated: “We believe wireless charging technology will
be the most common way to power mobile devices in the near future. SK
Telecom is constantly investigating new and innovative technologies to
enhance mobile life and believes the A4WP specification, with its clear
path towards implementation, is the way forward.”

CONTACT:

Liberty Communications
Georgina Heaume, +44.207.751.4444
gheaume@libertycomms.com
or
Illume
Public Relations
Aurli Bokovza, 310-228-1300
aurli@illumepr.com

KEYWORDS: United States Asia Pacific North America California Louisiana South Korea

INDUSTRY KEYWORDS: Energy Alternative Energy Technology Consumer Electronics Mobile/Wireless

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