DLX, WHITE and DENTSU Jointly Develop “Micro VR Kit”, One of the World’s Smallest Smartphone VR Goggles

Mat Asia Pacific, Japan

– Will be utilized as novelty item for sales promotion –

06/04/2017 — TOKYO — (BUSINESS WIRE)

DLX Inc. (Head Office: Minato-ku, Tokyo, hereinafter called DLX) is pleased to announce that it has jointly developed the “Micro VR Kit,” one of the world’s smallest (*1) smartphone VR goggles together with WHITE Inc. (Head Office: Minato-ku, Tokyo) which produces and sells smartphone VR goggles, and DENTSU Inc. (Head Office: Minato-ku, Tokyo).

This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20170405006451/en/

Micro VR Kit (Photo: Business Wire)Micro VR Kit (Photo: Business Wire)

We envision that the lightweight compact “Micro VR Kit” will be utilized as a novelty item by beverage and food manufacturers as well as various other corporations for sales promotion activities.

Micro VR Kit Official Website: http://milbox.tokyo/microvrkit/

* Specifications may differ when this product is sold.

Market Background

Last year VR became even familiar presence in business. Corporations have been utilizing VR content to provide the general public with new brand experiences in an increasing number of cases. The background that has brought this about consists of low-cost simplified VR goggles which are combined with smartphones to create an environment where virtually everyone can easily experience VR content. In particular, the “Micro VR Kit” development process this time succeeded in making the smartphone VR goggles quite a bit more lightweight and compact compared to other products, positioning them ideally for future corporate sales promotion activities and development of new corporate communications utilizing VR, in addition to sales to the general public.

“Micro VR Kit”

“ORIGAMI” was the development concept for the “Micro VR Kit”. These smartphone VR goggles utilize the “folding structure” of ORIGAMI unique to Japanese culture to enable the goggle size to be decreased to one of the smallest in the world so that they fit in the palm of your hand (approximately 7x2x6cm). Pulling on the “accordion folded” portion expands the goggles to about the same size as ordinary smartphone VR goggles, enabling VR to be easily experienced by simply putting in your smartphone. In addition, the “Micro VR Kit” adopts the same lenses as Milbox which has acquired “Works With Google Cardboard (WWGC) certification” (*2), enabling visuals with a sense of immersion to be enjoyed that is comparable to ordinary smartphone VR goggles even though they are compact.

Concept

“ORIGAMI”. The paper folding technique unique to Japanese culture was used to develop one of the world’s smallest goggles.

Features

  • Fit in the palm of your hand when folded. Goggles are a mere 2cm thick.
  • Easy to carry around since they are compact and lightweight.
  • Can be used as novelty item.

Specifications

Product Size: 157mm (Width) x 121mm (Height) x 114mm (Depth)
Package Size (When packed): 71mm (Width) x 20mm (Height) x 63mm (Depth)
Material: Goggles: Paper, Lenses: Acryllic Resin
* Target Age: 12 years or older recommended

*1: As paper VR goggles that hold a smartphone. As of April 2017. According to WHITE.
*2:

Certification issued for simplified VR goggles that they satisfy quality standard established by Google in the United States for “safety”, “functionality” and “operability”.

(Reference website: http://www.spicebox.co.jp/news/group/2016/09/milboxtouch-3/)

 

CONTACT:

Inquiries Concerning Press Release
info@microvrkit.com
Inquiries Concerning Product
WHITE Inc.
Noriyuki Hirota, +81-3-3583-5364
info@255255255.com

KEYWORDS: Asia Pacific,Japan,

INDUSTRY KEYWORDS: Entertainment,Technology,Consumer Electronics,Hardware,Software,Audio/Video,Film & Motion Pictures,Mobile/Wireless,Communications,Marketing,Mobile Entertainment,

MEDIA:

Photo
Photo
Micro VR Kit (Photo: Business Wire)
Photo
Photo
How to use Micro VR Kit (Graphic: Business Wire)